Link building is the technique to use, to highlight your site and ensure excellent referencing, but be careful, advice from SEO experts, do everything and nothing, otherwise Google will see you penalized, be natural and don’t always optimize all your articles , do as in everyday life, where everything cannot be perfect.
Whether you do it actively or passively, you will need to take care of this side of things.
What is link building and how it works, every second there would be over 63,000 searches on Google. Given the importance of search engines to gain visibility on the web, today we cannot ignore the need for good SEO.
To be well referenced on search engines, you need to choose your keywords well. You also need the right technical structure on site, the right content strategy…. Most importantly, you need a lot of quality backlinks or backlinks pointing to your website.
The links give credibility, bring traffic, but above all they help Google to position your site. Generally, sites that receive a lot of quality links are rewarded by search engines with higher rankings.
The activity of researching and creating these external links is called link building. And in this article we explain what it really consists of. What is link building and how does it work?
What is link building or link building?
Link building is the process of building links from other websites that point to yours. Search engines crawl links between individual pages on your website and links between entire websites to determine what counts as a good link.
A link to your site sends a signal to Google that your website is a reference quality resource or at least worthy of a mention on the subject.
Sites with more backlinks, provided of course the backlinks are quality, tend to be ranked higher by Google and search engines in general.
Build your natural referral with inbound links
Two different ways to do link building
By bringing together a large number of strategies, link building can be done in two different ways which should be combined for greater efficiency. There is the passive way and the active way.
The passive way
It consists mainly in the creation of quality content with high added value which will then arouse the interest of Internet users and other site owners. In fact, if your content is really high quality, other content creators won’t fail to put master links to your sites in their articles.
Internet users will also share your content on various forums, social networks and personal blogs, which will provide you with further backlinks.
The active way
As for that, it consists of building the links (building a website where the links will be posted, submitting articles on press releases and other content sharing platforms, etc.) or doing what SEO specialists call link prospecting .
It is a process, commercial or otherwise, which consists of a webmaster or SEO manager looking for sites that can provide him with quality links.
What matters when it comes to link building?
Keep in mind that not all backlinks are right for your website. Some are toxic and instead of improving your SEO, they will have the opposite effect by deteriorating it.
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So, here are the main factors that determine whether or not a link is beneficial for search engine rankings:
Credibility and popularity of the site offering you the link:
Not all links are created equal. It is important that your backlinks come from a credible site or page with high popularity (good page rank). The higher the page rank, the better the link it provides you with, which will likely improve your search engine rankings.
And if a trusted site recommends pointing a link to you, search engines will interpret that your site is also trusted and you’ll see your SEO improve.
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Niche Relevance:
It’s also important to get backlinks from websites related to your niche. This ensures that the link is meaningful and relevant. For example, if your site is about travel, a link pointing to you from an automotive site will add little value.
Anchor text:
Anchor texts are essential as they help search engines determine the most relevant keywords that your web page should rank for. A backlink with anchor text that matches your theme will therefore carry more weight than a backlink with anchor text that evokes nothing.
Natural links, especially:
Keep in mind that the very concept of link building goes against Google’s rules. For the latter, site owners essentially have to be content with creating quality content and the links will come naturally on their own.
Any attempt to link artificially will be severely punished by the search engine. That’s why you need to make the links you create look as natural as possible.
Building too many links, even of good quality, in a very short time can be dangerous. Also, for example, it is not advisable to always use optimized anchor texts, as this is not natural at all.
Some link building strategies recommended by SEO specialists
Guest posts:
Guest posting is writing articles for other blogs in your industry with a link back to your site. This allows those other sites to get good content and in return allows you to get a link to your site and incoming traffic from the site. So it’s a win-win situation.
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Invite bloggers to your sites:
This strategy involves inviting famous bloggers to blog on your site instead of you blogging on theirs. The blogger will surely create an article on his site that includes a link pointing to his other content posted on your site. And if the blogger in question has some notoriety, other bloggers will also give you backlinks.
Ask sites to mention you:
it often happens that site owners talk about you, your site, your service or your brand but do not return a link. This is called unrelated brand attribution. Know that when this happens you have the right to ask these sites to mention you by linking to your site.
Creating broken links:
there are many sites that link to pages that no longer exist. Creating broken links involves contacting the owners of these sites and offering to replace the broken links with links pointing to your articles.
Get links to local libraries:
Libraries usually have a links page on their site that serves as a resource for the general public as a collection of professionals from different fields. Check your local library’s website and see if you can register there.
Be featured on Q&A sites:
Q&A sites like Yahoo Answers, Quora… get a lot of hits a month, so establish a presence there. Find the questions you’ve been asked about your industry and answer them by linking to your site.
Create your own Wikipedia page :
if you’ve gained enough authority, get yourself a Wikipedia page which should point to some links to your site. Have someone else write it for you so it sounds natural and unbiased.
Comment on blogs:
This is something that many people do naturally. We all read many blog posts a day to do our share of reading. Why not leave a comment after reading while on the page? Above all, don’t forget to leave a link. However, avoid spam.
Include links in your job postings:
Has a construction site offered you its doors? it’s always a good idea to take advantage of this type of opening to insert links.
Creating links to expired domains:
Sites time out and close all the time. You can take advantage of this and buy these domains and redirect them to your site or just check their backlinks and ask their related sites to link to you.
#link #building #work
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