The backlinks or trackbacks in natural referencethey are essential to obtain a good positioning of your web pages on search engines and acquire long-term authority.
However, they generate many questions about their meaning, their role and above all how they will be used to acquire this coveted authority.
If you are one of those who are looking first position on Google, backlinks shouldn’t be foreign to you. It is they in part, which will help you a lot to get on the first page of the essential Google search engine.
First of all, let’s find out the definition of backlink and see the universe related to it between the following points:
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- The advantage of inbound links and their quality.
- The networking campaigns collaborate with specialized agencies. They are to be preferred in order not to risk penalties and to excessively optimize their contents.
- The factors that guarantee a good back link.
What is a backlink in SEO?
Backlink is a term that is mostly related to natural reference Today. In the early days of the internet, it was usually referred to ashyperlinks or hyperlink in the broad sense of the term. It was neither more nor less than a link, allowing to redirect to another source.
All these links created what is still called a inner meshthus making it possible to link many web pages together.
Backlinks are directly part of the SEO work, to optimize the positioning of your site and its pages.
Backlink is an incoming link, which means it comes from an external source pointing to one of your website’s pages. Any website can place a link in one of its contents that will point to one of yours.
For you it will therefore be a backlink, which will allow you to do this earn referral traffic or referral traffic ; one of different web traffic sources. Referral traffic is one of the essential sources of traffic in SEO, to get your content ranked well.
Beware, however, of the notion of backlink because if it is a simple link, there are several elements that must be considered for this incoming link to be relevant, and above all effective. They can also have a negative effect on your SEO if they come from dubious sources.
What is the benefit of a backlink?
A backlink will allow you to do this get referral traffic and in authority if the site that shares it has itself a good level of authority. The real advantage is therefore at the level of your natural reference.
The more quality backlinks a content receives, the better it will position itself in Google’s SERPs.
This is what directly contributes to your content appearing on Google. Referral traffic from backlinks is a job that needs to be done alongside organic traffic. It is these 2 traffic sources that act directly on your SEO.
This is why this work takes time and it is unthinkable to obtain results in a few months. It’s not about winning a link or two and having some well-placed content to make your site a referral source.
Buying backlinks through netlinking campaigns
Networking or link building, it is simply the universe that brings together the management of backlinks worked cleanly and transparently in the eyes of search engines. We generally turn to professional actors or experienced platforms.
Among them we have SEMJuice which is one of the leaders of netlinking in France, or LEOlyticswhich provides its customers with a free service smart algorithm for the creation of personalized netlinking proposals. The latter is an exceptional advantage for the time savings it entails. Also, this tool can find average of different markets such as FR, ES, IT, UK, DE….
The principle is to buy links, which will be inserted in blog articles or multimedia sites. These partner sites all have some level of authority, which will determine the cost of the link to purchase. In all cases, the client’s site data is linked to the one who will share one or even more of his links. It’s not about setting up a blog and buying backlinks on major media outlets overnight.
Even if it may pass, it remains a bit borderline, because authority is conquered in a measured way and over time. Basically, a link is placed on the good will of a web editor, if he feels the content is relevant and deserves to be a complementary source to his content.
Which means you have to make yourself known and also benefit from some authority. A guarantee of trust for the media public, who are committed to citing relevant sources.
The job of a netlinking expert is to advise you on good sites based on your goals, without penalizing you.
How to get free backlinks?
For get backlinks free there are no miracle recipes, but we can raise the guest blog. It is a widespread practice, but which is the subject of daily requests for authoritative bloggers.
How guest blogging works
We refer to the concept of guest blog or guest post to get backlinks. Clearly it is an exchange of visibility and therefore of an article, generally operated between bloggers.
To the extent that bloggers are increasingly in demand in terms of backlinks, it is therefore necessary to set limits to this practice. For it to be effective and based on a win/win principle, sites must have a good level of authority and, if possible, position themselves on complementary or directly related topics.
If not, the domain with the highest authority it will benefit the other. The consideration is to be fixed, such as the relevance of the content or its exclusivity. Links are constantly sought after by different bloggers from all walks of life. Just think that if you are starting from scratch, plan to work on your own to already seek exposure for your site.
What are the factors that guarantee a good backlink?
To the extent that search engines will favor backlinks for your SEOyou still need to know what is a good backlink. The principle is easy to understand! The more people talk about you, the more well-known you become and, by extension, gain authority.
If sites massively share links pointing to your content, you will then reach this authority which Google favors. Only that some factors can limit the extent of the links you will earn, sometimes even penalizing you!
This is where it comes into play the quality of the backlinks, both when you create them and when others create them for you. Only the others, you don’t master them!
Here are the points to pay attention to:
The choice of anchors
1. Putting a link pointing to a content necessarily implies an anchor directly related to the shared link. The anchor is the term (keyword or keyphrase) on which you will place your link. The first thing you see is a clickable word.
If this term is for example natural reference and clicking it takes you to a jam site, there will be a problem. Instinctively, a click on a link should point to a site or web page directly related to your anchor. Hence the fact of avoiding boat formulas such as: Click here, to know more, read the article etc…
Additional Resources
2. Backlinks must point to additional resources related to your theme, and fit into the logic of the shared content in which they are placed. Trying to place a link pointing to this popular jam site can still find its place, even on a digital blog. Herein lies the work of transparency, and the natural insertion of a link within the content.
If I augmented the job of a community manager working for a jam brand, the placement of this link would fit well with my content. However, they should not be the majority according to this principle. Google will check if there is complementarity with the site your link will point to. Don’t underestimate Google’s AI that can analyze the relevance of anchors and links.
The authority of a website
3. The authority of a site you make money by sharing links from sites that have authority. This means that if too many low authority sites are sharing your links, you may need to disavow them at some point. That is to say, to ask Google not to consider them in its crawl. It’s rare but it can happen and you need to be vigilant connecting Google Search Console to your site.
From there we can observe TF (Trust Flow) and CF (Citation Flow) measurements. that determine your level of authority, e the level of trust coming from your links. Check out Moz and Majestic SEO, which are tools that measure this level of authority. If it gets a little more complex, just google these TFs and CFs to learn more. They involve many parameters.
Dofollow and Nofollow link attributes
4. Understand the attributes that help create connections dofollow or nofollow. The link must be followed, e.g follow links unlike nofollow, where Google is asked not to take it into account in its content analysis. A dofollow link does not require a default attribute. Only the nofollow attribute should be specified if you do not want to follow a link. (rel=”do not follow”)
Backlinks and internal links
5. Finally, don’t confuse backlinks with i inner mesh, which consists of creating links to content from your site. It is about linking articles to each other so that they are considered (among others) by Google during the crawl.
Obviously it’s more than that, but you have the link just above to understand the mesh. Almost all of the orange-colored links placed in this content are also meshes.
In summary
So a good backlink is a own dofollow link, well optimized and placed on a relevant anchor, providing you with authority. It is a reciprocal scheme, as you have to consider the backlinks you receive as the ones you will give.
They help give to very positive impact on your SEOas long as they are relevant and issued by sites with strong authority. This is the best way to see your content approaching the top 3, in the SERPs of the first page of Google.
If the backlinks are a real asset for your SEO, never forget it’s a set and they won’t do everything! It is necessary to produce relevant and regular content, optimize it, distribute it on social networks to recover positive signals. Time is an element to consider because SEO is endurance work and you need to register over time to get results.
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