The time has come for brands to adapt to the era of TikTok and here's why

In the era of digital, digital strategies and approaches are essential for the growth of companies of all types and in all sectors of activity. Among other things, these strategies should allow you to increase the visibility and performance of web platforms.

SEO referencing is clearly an excellent ally to improve the positioning of websites on search engines. Influence positively awareness and sales. Learn more about the elements of SEO referencing and its interest for companies!

The rules for being well referenced

the SEO (Search Engine Optimization) or search engine optimization refers to a set of techniques and tools that serve to improve the positioning of web platforms on the SERPs. Thus, thanks to these techniques, a website appears among the first results after a search on a search engine.

In fact, being well referenced favors the visibility and demonstrates the effectiveness of your company’s marketing. However, respecting some rules is essential to have good referencing. Fortunately, in this article, you ideally discover these key elements.

Definition of keywords

Keyword definition is one of the foundations of natural SEO referencing. They are usually associated with services and businesses. Words are usually defined at the time of creation. They should be integrated into most Contents of the site in order to create good traffic on these expressions.

Tags

The HTML tags represent the language of search engines. It is also that of the giant Google. Your site won’t be “understood” by search engines if it doesn’t respect the markup language. Worse, it may not be referenced. By making the most of the tags recommended by SEO, we get a better positioning on the SERPs.

The back link

External links are extremely decisive in creation traffic on a website. Ideally choose sites and content that will bring backlinks to your site. Likewise, opt for relevant anchors. You can consult smart-visibilite.fr to discover many other SEO rules.

Ranking factors

The ranking factors are i ranking factors SEO. They are essential to have a place of choice among the search engine results. Among others, these are:

• the secure and accessible website;
• page loading speed;
• compliance with SEO techniques;
• contents optimization;
• authority and cordiality, etc.

Search engine algorithms crawl web pages. Based on the mentioned factors, websites or web pages are ranked. Therefore, results are usually shown to users in order of relevance.

EAT: what is it?

EAT is an acronym that stands for competence, Authority And Trust (trust). These are three factors used by search engines to measure the degree of trust placed in a website. Indeed, the trust granted to a website by search engines also improves its referencing.

With certain SEO rules, you will be able to get the EAT to benefit from the trust of search engines. For example, you have to provide right and proper titles for content. Furthermore, this content must be perfectly structured. Finally, a good wealth of images and resources allows you to have an ideal EAT.

#tools #stakes