Spamdexing webscraping link farms: beware of netlinking
SEO for search engines, including Google, involves the use of many techniques. However, it’s easy to fall into the trap of spamdexing if you’re not careful.
When this happens, you can lose all your visibility on the internet. It is also for this reason that it is advisable to choose your natural SEO agency carefully in order to obtain serious and long-lasting results.
What is Spam?
Spamdexing is a compound word of the English words “spam” and “index”. In the field of Internet referencing, spamdexing refers to a strategy of overindexing of web pages useless for fooling search engine bots.
In fact, to improve the positioning of a site on the internet, many SEOs use reprehensible techniques to try to evade the vigilance of search engine robots.
These internet users rely on hidden or repeating links, meta tags, keyword repetitions, or stuffing. Spammers can also create mirror sites in order to artificially improve SEO.
If this strategy has long been the norm with sometimes good results, today it is no longer really recommended. The reason is quite simple and comes from the fact that the robot Google has become much more efficient.
So it’s easy detect spam. If necessary, Google downgrades the site behind the maneuver and it becomes difficult to climb to the first pages of search engine results.
What is web scraping?
Also called web harvesting, web scraping refers to an indexing technique that consists of extract data from websites to use them one way or another. Indeed, it is difficult to collect data on the web.
Even when you succeed, it’s still cumbersome to copy and paste them to another site or download them. Web scraping therefore allows you to circumvent this difficulty and extract the data through an automatic software or a program.
The purpose of web scraping is to divert traffic, heavily penalized by search engines, especially Google. Therefore, when Google bots detect a copied site, it is copied backlog.
It is for this reason that it is preferable to contact an SEO expert such as that of the Nantaise du web to take advantage of a completely legal natural referencing strategy.
What is a link farm?
As part of the same dynamic as spamdexing or web scraping, a link farm aims to improve the referencing of a website on the internet. A link farm is part of Black Hat SEO and therefore not entirely legal.
Concretely, a link farm designates a page or a set of pages that contain many of them Internet connections. This farm allows “rogue” SEOs to easily build links pointing to their site to increase their traffic.
In the past, this trick could still work, even if the links are usually devoid of content. Now Google bots recognize link farms. At best, these bots ignore these links for SEO.
What’s worse, sites that are known to have used link farms can be downgraded and therefore lose several positions in the SERP.
It is therefore preferable to use a good digital agency such as the Website Nantes to take advantage of a good Netlinking strategy.
What is a Backlink?
A backlink literally means “inbound link”. Designates a link that is on a site other than yours, but points to your site. A backlink allows for that improve site traffic and thus allow him to achieve a pole position in the search engine results.
The most important thing about netlinking is not to have many disparate links pointing to your site. The ideal is to get quality links from recognized sites with strong authority. To achieve this, it is best to call a netlinking expert of the Nantes of the web.
The latter can count on legal means to obtain quality traffic. For example, it can establish partnerships for the publication of sponsored articles, use local directories, the press or even social networks.
But beware, Google sanctions abusive netlinking. What is it really?
The risks of abusive Netlinking
The direct consequence of abusive netlinking is the downgrade your site by Google bots. We speak of abusive netlinking when it comes, for example, to artificial links created artificially.
Abusive netlinking can therefore have a very negative impact on your site and cause you to lose visibility on the Internet. To be sure of having quality links, contact webmasters of reputable and quality digital agencies.
By resorting to the Nantaise du web, you are sure to benefit from a legal netlinking strategy that meets Google standards. In addition, this agency is a partner of several major platforms for the purchase of sponsored items.
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