The time has come for brands to adapt to the era of TikTok and here's why

If you’re a marketer or business owner, you’ve probably been told that you should use SEO (Search Engine Optimization or SEO) more than once or twice. This is because today it is an essential part of any successful marketing strategy. Check out several free SEO tools to optimize your website…

1.Google Analytics

Google Analytics is a free website tracking tool and platform that collects data about how users interact with your website. Once the data is collected, Google Analytics sorts the data into easy-to-read interactive reports, which we see in the platform. You can track everything from your website traffic to where the traffic is coming from and visitor behavior. You can even monitor social media activity, track mobile app traffic, identify trends, and integrate other data sources to help you make informed business decisions.

2. Google page speed information

Google PageSpeed ​​​​Insights is a tool that allows you to quickly and easily test the speed of a web page. Enter a URL and this tool will test load time and performance for desktop and mobile and identify areas for improvement. According to Google, Page Speed ​​Insights measures page performance for both mobile and desktop devices. Retrieve the URL twice, once with a mobile user agent and once with a desktop user agent. The PageSpeed ​​Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher means the page is performing well.

3.Keywordtool.io

Keywordtool.io mimics what a user might type into Google, providing a huge range of keyword variables from A to Z and 0 to 10. It uses Google’s autocomplete engine to generate a variety of keyword suggestions at long tail based on a particular root keyword. Autocomplete or Google’s “search suggestion” can be seen in the search predictions you see when you enter a query into Google. Besides being free, the other great thing about Keywordtool.io is that it generates up to 750 keyword suggestions, giving users great ideas for long-tail keywords.

4.Google Trends

Google Trends pulls data from Google searches and allows users to compare the frequency of search terms against other similar keywords, different geographic regions or across language barriers. Google Trends can be used for everything from technology forecasting to SEO optimization. How you use Google Trends depends on what you hope to get out of it. Advertisers, for example, can save time and money by extracting precise figures about what works and what doesn’t. Social media managers, on the other hand, can track the success or popularity of athletes, artists, and other influencers.

5. Do SEO

Used by 12 million websites, Yoast SEO offers various essential features for optimizing WordPress SEO. Yoast SEO is one of the leading SEO solutions for WordPress. This plugin specializes in on-page SEO optimization by suggesting different changes to your content for better searching.

This improves the chances of driving organic traffic to your website and more importantly, generating revenue for your business. Then enter the main keyword of your blog post and Yoast SEO will offer you how to edit your blog post to optimize it for search engines.

6.LinkMiner

LinkMiner is a backlink analysis tool that allows you to study competitors’ backlink profiles, analyze their link building strategies, and discover opportunities to earn high authority backlinks for your website. Link Miner is a simple Chrome extension that checks the HTTP status of all links on the current web page. All broken links (404) are highlighted in red. A handy tool for discovering broken link building opportunities.

7.Moz

Moz is SEO software that can help your business with things like site audits, keyword rank tracking, backlink analysis, keyword research, and more. Moz analyzes data from more than 10 different sources, including Google, Yelp and Facebook, to evaluate your physical activity based on your online appearance. The results come with actionable fixes for inconsistent or incomplete ads.

8. Google Search Console + Bing Webmaster Tools

These webmaster tools give you a taste of what the top two search engines think about your site. Google Search Console is one of the most powerful free SEO tools out there. It helps you monitor and troubleshoot your website’s display in search results. Use it to find and fix technical errors, submit sitemaps, view backlinks, and more. Bing Webmaster Tools, on the other hand, offers detailed information on the keywords your site is associated with and your position in search results.

9. Google Ads Keyword Planner

Formerly Google’s Keyword Tool, this free keyword research tool helps you understand what people are really searching for. It’s a great way to discover new keywords to target in your campaigns, understand how keyword searches have changed over time, see suggested bid estimates to help you plan your Google ads budget, etc. If you need to find the right keywords for your business, this is a great place to start.

To use it, enter a keyword or group of keywords into the tool, and Google will return all kinds of useful statistics to guide your keyword strategy: monthly search volume, competition, and even suggested terms that you may not have considered.

10. Ahrefs SEO Toolbar

Ahrefs SEO Toolbar is a browser extension used for competitive analysis and link building. This SEO and social media marketing tool mainly helps to crawl the web and get SEO snapshots/information under each URL in the SERP. Provides access to page and domain metrics including Ahrefs Domain Rating, Ahrefs URL Rating, Ahrefs Rank, Total Backlinks, Referral Domains, Estimated Organic Search Traffic, and the number of ranking keywords.

11. Similar web

SimilarWeb is a tool that estimates the total volume of traffic generated by different websites. It lets you see your competitors’ top traffic sources, broken down into six main categories, including Referring Sites, Social Traffic, and Top Search Keywords.

12. Google Structured Data Testing Tool

Google is constantly providing new tools and data to help you make informed marketing decisions. One of the things they suggest is to start using structured data on websites to enable a better search experience. Structured data helps Google understand the content you provide more accurately and provides Google users with more relevant and useful content. Google’s Structured Data Testing Tool uses real-time data to validate structured data on any web page, or you can copy and paste the code to test it.

13. Check Ahrefs backlinks

This free backlink checker tool is a must have for any SEO and digital marketer. It is useful for doing competitor analysis and finding links pointing to competitor sites. The free version of Ahrefs Backlink Checker displays the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains, Domain Rating (DR) and UR Rating (UR) where available. It is one of the most powerful backlink tools with a large index of links to store large amounts of data. It has 398.49 billion crawled pages, 2.81 trillion external backlinks and 22.79 trillion crawled internal backlinks.

#Free #SEO #Tools #Optimize #Website