Your real estate agency’s website responds to two objectives: generating leads and obtaining an appointment. Does your web page need to be optimized? At the very least, well-optimized enough for Internet users to find it easily. To do this, you will need to take into account some criteria that will have an impact on the order in which your website appears in search engines. Since we suspect that this is not your job, we have selected for you the best tools that will do the job for you.
Why Use SEO Tools?
As we explained in the introduction to this article: to improve your presence on search engines and encourage the entry of new contacts through your website.
Improving your SEO is free, but requires an ongoing investment. By measuring and optimizing different aspects of your website, it will then be more likely to show up when your potential customers do their research.
Concretely, SEO tools will analyze an infinity of data and keywords for you, detect errors on your web page and analyze the position of your competitors on the Internet. In fact, they will help you better understand their success and position you on keywords that will distinguish you from competing sites.
1 – Google tools to start SEO
This is the basis for making your mark in SEO. Also, if you work with the Gmail suite (Messaging, Drive, Google My Business…), using the tools offered by Google will be more practical for you. Among these are:
With these basic tools, you can both analyze your website’s SEO performance and monitor your competitors.
2 – Respond to the audience to find out what your potential customers are looking for
The interface offered by AnswerThePublic is quite simple and free. You type in a topic such as “real estate”, the platform then tells you the questions asked by Internet users on this topic on Google.
As you can see, AnswerThePublic displays all keywords related to a topic in the form of lists or mind maps.
With this tool you will therefore know what your prospects are looking for and you will be able to develop content in line with their requests. You will then be more likely to come in first place when they ask their questions on Google.
3 – Ubersuggest to get more advanced keyword queries
Ubersuggest is a freemium SEO tool. In its free version, this web page offers several features, which allow you a maximum of 3 daily uses. Paid subscription ranges from €29/month to €99/month depending on the size of your business.
This tool is brought to us by Neil Patel who is known to be a digital marketing expert and the brains behind several tools such as SEO Analyzer, A/B testing or even the tool we are interested in here: Ubersuggest.
The solution offered by Ubersuggest is particularly interesting for one point. Its “keyword analyzer” functionality offers to identify the most relevant queries, but also to find content and keyword ideas related to your real estate problems. Another point: the tool will establish a report of the best positioned pages, which will allow your agency to know which techniques to replicate to position itself.
Finally, we underline your competitor analysis proposal. Ubersuggest will analyze the most interesting keywords in the market, but also their degree of competition. For example, how many competitors this keyword occupies, the estimated number of visits… As many information that will reveal to you which keywords are the most interesting in terms of volume, but especially if it is worthwhile to go fight on it.
Good to know, and this advice will apply to the Semrush and Moz Pro tool below. Position yourself on long and very precise queries to overcome the competition. For example, to “sell house + city name”, prefer “sell house + criteria + city + neighborhood”.
We explain how to seize new keyword opportunities in our article Know and analyze the keywords used by your competitors.
4 – Ahrefs Backlink Checker to find the best linking opportunities
As a reminder, a backlink is a link that comes from another site and points to yours. For example, if the real estate portals you use refer to your agency’s website, this is a backlink. This referral link system to your page can be profitable if the website that referred to yours is trustworthy and furthermore connected with your business. However, a bad external link can upset the Google algorithm. For example, if you link to a website that no longer exists or is not ranking on your keywords. Thus, you risk being demoted by the search engine. Hence the usefulness of using tools like Ahrefs Backlink Checker.
Checking for backlinks by Ahrefs is a free tool that will show you the first 100 links to any site or web page for free. It will also reveal the five most linked pages, the most common anchor texts, and the total number of backlinks and referring domains.
This solution will allow you to detect new linking opportunities and promote your order of appearance in search engines.
5 – Similarweb to know where your Internet users come from
The tool offered by Similarweb it is paid. Its subscription ranges from $249/month to $449/month and estimates a website’s total monthly traffic. On its interface, you just need to paste your website URL. This will then break down the traffic by source (organic, paid, direct, referrer traffic, etc.) and by location.
You will then know how your potential customers arrived on your website: via an internet search, via social networks or an advertising campaign. This diagnosis will then allow you to focus on the strategies that work and improve certain levers.
Imagine for example that the source of your potential customers through social networks is low, but it is mostly through Facebook. You will then need to leverage the Facebook platform and implement a more effective real estate content strategy.
6 – Semrush to find new consistent keywords and improve the performance of your website
Website semrush it will look for keyword ideas for you, monitor the evolution of your positions on search engines, analyze the websites of your competitors or even optimize your advertising campaigns on Google. Its tool is paid and ranges from $119.95/month to $449.95/month.
Among all the features this tool offers, the Keyword Magic Tool feature will prove to be interesting for you. Specifically, it will find the search volume and difficulty of a keyword. This way you will know which keywords to position your real estate agency website on.
Also, Semrush shouldn’t be seen as just an SEO tool. He is more generally interested in the marketing strategy of a brand with content evaluation and optimization. Finally, it should be noted that the platform offers a whole range of free tools such as Keyword Magic Tool, 10 searches a day to make 10 searches a day or even keyword analysis. Furthermore, Semrush gives you access and advises you on inspiring and effective content that can help you increase the visibility of your website.
7 – Moz Pro to improve the visibility of your real estate agency on search engines
The first reason why you should turn to this tool? Because Moz is one of the biggest players in the SEO market, very often at the forefront of all Google algorithm developments.
Moz’s professional tool it is useful and profitable and aims to improve the visibility of your real estate agency on search engines. For a subscription, count from $99/month to $599/month.
With this platform we will find a number of features that we have mentioned on other tools: find opportunities for new keywords, see the power of a domain name or even analyze a site’s backlinks. More generally, it doesn’t just provide a list of keywords and their popularity, it comes as a comprehensive table that will guide and build your SEO strategy.
Another particularly interesting parameter to optimize the visibility of your real estate website: Moz Pro offers you to follow the evolution of the keywords you are targeting with your site.
8 – Screaming Frog SEO Spider to banish technical issues from your website and keep your users
With the app Screaming Frog SEO Spider, free or paid depending on the features, you can generate a complete report listing the possible problems on your site. Namely, points of improvement for your titles and your meta-titles, the diagnosis of dead links, navigation problems of your real estate website, JavaScript problems…
For a paid subscription, count from £149 per license.
9 – Yoast SEO if you use WordPress
If you have created a WordPress site, it is best to install the free plugin Yost SEO. First of all because Yoast is one of the pillars of SEO.
The interest of this tool? It will optimize the content of your pages and articles based on specific keywords. In addition, it will display for you the elements that will be picked up by Google and social networks: meta-title, meta-description… You will always have the possibility to perfect your contents even before they are published. What guarantees a powerful reference for your articles or pages.
We give you a very concrete overview with one of our articles. 😉
Now you know 9 tools that will increase the visibility of your real estate website by improving all SEO-related points. I hope you already use most of these services and discovered more thanks to us!
#tools #monitor #SEO #real #estate #agency
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