John Mueller indicated in a recent podcast that he believes the importance of backlinks will decrease within the search engine algorithm over the next few years. Indeed, in our opinion, this seems inevitable and Google is certainly at the origin of this evolution…
Anyone interested in SEO knows his famous triptych: technical, content, link, these 3 pillars of natural referencing have, historically, a role, impact and equal importance. However, the world of SEO is constantly evolving and, in recent years, we have seen on the one hand a strong evolution in the consideration of technical aspects (crawl budget, processing of “zombie” pages, Search Console, crawlability, indexability, etc. . in addition of course to the classic tags) and content (the famous “Content is King” dear to Bill Gates).
the to crawlL’indexing and the editorial content they are increasingly pulled to the top (despite attempts at automation by AI, which sometimes tend to go in the opposite direction). For each of these areas, a strong trend is emerging to move towards ever-increasing quality (apart from spammers, of course). But what about the connectionsit is clear that the overall quality of this estimated criterion on the Web has been in free fall for several years: bogus links, sometimes still with over-optimized anchors, on bogus sites created only for SEO (and therefore not creating any traffic), etc. The world of netlinking has on average been considerably impoverished in recent timesAnd one of the first culprits of this situation is Google, which no longer penalizes but now ignores low quality links. A strategy that has opened the Pandora’s box of spam backlinks. After all, if the worst we risk is seeing a link ignored, and at best, if it slips through the cracks and under the radar, seeing this spam backlink to gain positions (even in a low average), why deprive yourself of it? At best it works, at worst nothing happens. In a world without rules and therefore without sanctions, troubles quickly make themselves felt. This is what happened to the world of backlinks.
For Google, the impact of links will decrease over the next few years
And Google finally agrees reluctantly, since, in one of his latest “Search Off The Record” podcasts during the BrightonSEO show, John Mueller (Google spokesman) said (at 13’52”, see below) that he thinks that over time, links as a ranking factor will not be as important as they are now. to some extent, links will always be something we care about because we have to find the pages somehow. It’s like finding a page on the web without referring to it. (…) But I think that over time it will no longer be as important a factor as it is today. I think that’s already something that has changed a lot. Clearly, if we interpret John Mueller’s words, links will always be used to find pages for crawling, let alone analyzing popularity or anchoring.
It would be quite a logical development after all. : The huge advances in search engine algorithms thanks to artificial intelligence make it less necessary to provide contextual information such as links, which are too easily manipulated. Nothing says obviously that they will disappear, but their impact could actually decrease in the years to come, to allow for more reliable criteria and less spam to give a given relevance to online content. Is it a good development? It’s hard to say, but it still seems inevitable to us…
The “Unofficial Research” podcast. Source: Youtube
#links #important #Google #algorithm #News #SEO #engines
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