Oncrawl x Uplix: the emergence of artificial intelligence to predict SEO ranking on Google
SEO SEOs they work at Optimize websites to appear at the top of Google searches they have seen the birth of generations of tools designed to help them in this task. Predictive SEO rankingsthe newest of these tools, offers the possibility of predict certain SEO trends and thus to position a website more reliably.
This “prediction”, made in light of the many ranking criteria revealed by an algorithm, allows you to do so see more clearly how SEO works in general as well as in its precise application for referencing a website.
How does this algorithm that combines Artificial Intelligence (AI) and SEO work and what advantages does it have? Uplix tells you everything about predictive SEO ranking.
The partnership between Oncrawl and Uplix: a winning combination of skills
Oncrawl: the power of an algorithm dedicated to site optimization
Oncrawl is a French-Canadian company specializing in publishing cutting-edge SEO tools with the aim ofhelp SEOs in optimizing the website. These tools come in two suites:
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the first, Oncrawl Insights, lets you do that monitor the functioning of a website and identify any defectsin particular thanks to a crawler and a log analyzer;
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the second, Oncrawl Genius, deliverssite data exploitation based on data science and machine learning to improve the understanding that SEOs have of it.
H3 Uplix: an agency of SEO experts
The Uplix.fr SEO agency is a French player in the SEO world that supports companies seeking better visibility for their professional website. To improve the performance of a site, the agency offers additional services:
- natural referencing adviceto help sites generate more traffic and rise in Google searches;
- User experience optimizationwith the aim of increasing the conversion rate of websites;
- Optimized content creationto enrich websites with pages written primarily for SEO.
Uplix lab AI: artificial intelligence at the service of SEO
At the intersection of Uplix and Oncrawl, we find Uplix lab AI : a machine learning system that analyzes the site data and identifies the criteria to improve to optimize the reference. SEO is a sure science, but some data is sometimes hard to get or interpret correctly: the tool born from the collaboration between Uplix and Oncrawl is there to solve this problem!
How AI can optimize ranking predictions
What is Google Ranking?
Google ranking, or Google ranking, refers to the positioning of websites in Google’s results pages. There are a large number of criteria for determining where a site will take in this ranking, including:
- content qualitywidely evidenced by Google’s algorithms for some time;
- general optimization of web pagesboth in their structure and in the value of the information they contain;
- keyword effectiveness content on web pages;
- the site treethat it must be clear and well constructed;
- loading speed site pages;
- authority, reliability and security of the site.
The whole goal of SEO is to improve the ranking of a site by ensuring that each of these criteria is met in the best possible way.
How does Artificial Intelligence work in SEO?
This type of AI compares and analyzes data that already exists establish general trends. To be fully operational, artificial intelligence needs to be fed with data: the more information it has about websites, the more it will be able to make broader comparisons and distinguish what works from what doesn’t. This need for data implies a scalable system : AI must actively continue to access data to stay current. It is the principle of “machine learning”.
To prepare such a large amount of data, artificial intelligence it is fully designated. This type of operation involves processing a multitude of information and is one of the tasks with which our brain quickly finds its limits!
What are the benefits of Artificial Intelligence in SEO?
A global analysis of the data allows you to make comparisons on a large sample of sites and to quickly identify the specific characteristics of a website. Its compliance with Google’s ranking criteria is clearly highlighted by the artificial intelligence, which allows to identify the strengths of the site as well as the points for improvement.
In addition to this evaluation, artificial intelligence in SEO allows, again through a comparative study of data:
- identify future trends on which you can choose to place your site in advance;
- make a traffic projection that a page can expect to generate over time;
- predict user search behavior ;
- preview the impact of your SEO actions that we conduct on our website.
How can predictive SEO change the current state of SEO practices?
The predictive SEO tool offered by Uplix and Oncrawl allows SEOs to benefit from better visibility into their SEO actions and the negative and positive impacts they have. Each page is analyzed according to each of Google’s ranking criteria, thus giving visibility on the score of the general classification as well as on the score of each criterion in particular. The stakes are high! In fact, predictive SEO offers a valid help by giving SEOs the possibility of:
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focus on pages where optimization is essential;
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know precisely the causes of the success of this or that page;
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to explain the poor score of other pages;
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Easily determine your SEO priorities and manage your SEO budget accordingly.
The future of predictive SEO positioning
Predictive SEO ranking is a new technique that allows SEOs to work faster while still guaranteeing them expanded, yet detailed, visibility into the impact of their optimization work. Having an artificial intelligence capable of compiling data to develop probable projections is a formidable advantage whose use is not limited to SEO! This technology finds its use, for example, in the proactive management of corporate IT resources offered by HP’s proactive insights.
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