Google goes on the offensive against ChatGPT and calls on its two co-founders to implement an aggressive strategy around artificial intelligence, including the integration of Sparrow, its chatbot, within the search engine, at least in beta version in 2023…
We have known for several weeks that the buzz created by ChatGPT places Google in front of its responsibilities: it will have to integrate, and certainly more quickly than expected in the plans of the Mountain View company, a conversational AI brick in its search engine. addressing the digital tsunami created by the OpenAI tool.
For this reason, it would even seem that the top management of Google, and in particular Sundar Pichai, its CEO, have called into question the two co-founders of the company, Sergey Brin and Larry Page, to help them define a strategy that stands up to competition , while the two friends had long since moved away from Googlian spheres. In short, a wind of panic is blowing over the Californian hills…
Sparrow to fight ChatGPT (non-emergency).
In any case, for a few days now, we have known something more about the project” I will pass “, the AI on which Deepmind works, the subsidiary of Google devoted to artificial intelligence, which aims to follow in the footsteps of ChatGPT. But Google executives continue to indicate that they will take their time to offer as reliable a tool as possible (which is clearly not the case with ChatGPT at the moment). Between a beta demo tool “to see what it can give”, like ChatGPT, and a real conversational tool integrated into the world’s leading search engine, there is a chasm that Google’s engineers want to bridge in small steps. And the stakes are huge…
Result: in 2023 (although it is difficult to imagine that things will not go faster than this), we should see Sparrow only as a “private beta” version, as the chatbot is still in the learning phase. According to Demis Hassabis, CEO of Deepmind, this new tool could, unlike its competitor, cite its sources, such as on the current search engine with its famous “blue links” (organic results). All with strict rules to mark the quality of the answers: “ These rules are the result of studying existing works on the misdeeds of language and consulting experts. What is certain is that if the chatbot goes looking for “expert answers” on LinkedIn, the result can be laughable… 🙂 🙂
More than 20 AI-powered products in the coming months
Clearly we are talking about twenty products based on artificial intelligence, for professionals, developers and the general public, which should be released in the coming months at Google. We bet its upcoming Google I/O event next May should sweat AI through all its pores…
At a time when Microsoft wants to “chat” many of its apps, including Bing, the pressure is now on Google to surely innovate faster than initially expected. And also the next version of ChatGPT will once again be a game changer. The year 2023 will therefore probably be hot and certainly a crucial year for information seeking…. And then SEO!
Examples of how Sparrow works. Source: Google
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