In SEO, there are several web traffic sources to which they contribute your visibility it’s at improve your natural reference. Google SERP placement is directly linked to organic traffic sources and referrals.
- Organic traffic
- Referral traffic
- Direct traffic
- social media traffic
- Other traffic (mail signature, newsletter, etc.)
Paid traffic, including Google Ads, is not counted as natural reference but more inside paid references and its various levers.
But where buying links in all of this, or more commonly buying backlinks ?
Buying links in SEO or how to gain popularity?
Buy links in SEO it is a widespread and “indispensable” practice for its action in Digital marketing. This leverage significantly improves its natural referencing and therefore its positioning on Google. It allows some to be able to reach the first position on google on your keywords. This is what any company that wants to develop its online business is looking for!
When we buy links in SEO, we talk on the one hand about backlinks but also of networking platformwhich are the basis of spaces that bring together publishers with websites and customers who want it acquire links On these.
Why buy links for SEO?
Just because links or backlinks, help improve your SEO through the authority you are about to acquire. The principle is simple enough to understand, the more people talk about you the more popular you become, hence a potential reliable source providing information (on paper).
However, you need links that come from sites that themselves have a good level of authority, at least equal to or greater than yours. Google considers links in SEO and therefore the positioning in the SERPsso they are essential for get visibility. The goal is also simple to understand; the better your positions on your keywords, the more easily you will be found on Google among the first search results.
Your business should therefore evolve in proportion, if you perfectly meet the expectations of your prospects and customers.
What is a good link or backlink?
A good link is a backlink that must be related to his business or similar, although a global topic can rank him. It should be placed an optimized anchor, which is the word or term on which you will place your link. It must be directly related to it, avoiding if possible the terms “read more, find out more, etc. »
The link must also come from a well-structured and relevant site, not from a site that provides inappropriate content or from a site with toxic content. Google Search Console may provide you with toxic links, but usually they are bulk links from the same main URL. This is why it is preferable to go through a networking platform to get quality work.
We’re not really talkingsponsored article unless the content is promotional, in which case it must be notified. The content is regularly neutral and in line with the editorial cut of the site. They are not specifically addressing a product or service, as they are written with a view toimprove SEO.
Can we detect a link purchase?
Logically, it is impossible to say that a site or content contains links that have been paid for. The hypothesis may be 99.99% strong, but there is actually no way to detect it. Everyone can share the link he wants and freely, referring to content that can turn out to be a simple resource, see only an example, etc.
A link that will still be tagged, for example UGC links, sponsored etc. will obviously be identified as such. As such, it will also be preferable not to use them, because if Google has proposed them, it is a way of recognizing in mid-word that there is no way to recognize a natural link of a purchased link. While all of this potentially feeds into an AI, it’s not because a link is sponsored hundreds of times that it will be systematically.
Where to buy links to improve referencing?
Purchase links takes place mainly through platforms dedicated to netlinking who manage this practice. The clear advantage of going through these platforms is that they allow you to have a very large choice of publishers in all the themes that exist on the web. Plus I’m there often SEO experts behind, who can accompany you in your networking campaigns.
One of the most recognized platforms in the development of SEO netlinking strategy and link purchases are SEMJuice. A customer decides which sites he wants to be featured on and SEMJuice can then write the necessary content where the link will be placed. The client will deliver a clear and concise brief upstream, with appropriate linkage and anchoring. This is basically how it works.
Networking platforms they are quite numerous, so you will find safe values in this non-exhaustive list and which do not reflect a real ranking. Also, some of these platforms combine netlinking and influencer marketing.
Beware of buying links through intermediaries
Beware of intermediaries who supply sell links positioning themselves as SEO experts. Often it is the English speakers who settle in India, Pakistan and elsewhere, even in the United States. They negotiate prices with publishers and have content written by publishers who have no knowledge of SEO in very sketchy French, not to mention Google Translate in some cases.
Unfortunately, the customer is not well informed about this type of practice and a publisher can completely stop a deal (remove the link) without having been in direct contact with the end customer. Insofar as the intermediary is the publisher’s only interlocutor, the latter can act freely and remove a link on a misunderstanding (non-payment, quality problem, etc.)
You must know that an end customer has a budget, and that the intermediary will try in every way to lower the publisher’s price to the lowest possible level. Some don’t hesitate to do it offer a fistful of dollars ($10 to $50) in exchange for a link to a high traffic media outlet. I have only one word to say, flee!
You either deal directly with a publisher or go through a expert netlinking platform establish a strategy that integrates several sites. The advice given, editorial quality and follow-up will be largely depreciated on the overall service.
#Buying #backlinks #SEO #boost #SEo
Comments
Post a Comment