The time has come for brands to adapt to the era of TikTok and here's why

Google offered a course on marketing and e-commerce a few days ago in which some notions of SEO were completely outdated. Ooopppsss…

Small anecdote that happened a few weeks ago and was discovered by the consultant Gianluca Fiorelli : In early May, Google offered free online courses in the US. Among the different modules offered by these Google Career Certificates, one of them is called ” Google Digital Marketing and Ecommerce “, latest addition to the course.

And in this course, here’s what was pointed out when the SEO topic was discussed:

• Write more than 300 words on your web page. Your web page is more likely to rank higher on search engine results pages if you write a higher volume of quality content.
• Keep your keyword density below the industry standard of 2%. This means that 2% or less of the words on the web page must be target keywords.
• Think about keyword rankings. Your keywords should only be used once in the following locations on each page of your website: page title, subheading, first paragraph, and body text conclusion.

Here is a screenshot of the original lesson:

Screenshot of the SEO course from the Google Career Certificates training. Source : Gianluca Fiorelli

First, we can discuss the 300-word barrier, especially in an official course sponsored by Google. But where the anecdote makes you laugh is the mention of keyword density, which at best is a totally obsolete concept for years, and at worst a relevance criterion that has never been taken into consideration by any search engine algorithm. Research. Even Matt Cutts said it in 2012 and 2011. So seeing an official course from the Mountain View company that mentions this concept is funny, if not ridiculous, to say the least. As for the 300 word limit, it would have been copied a bit without trying to understand on a page of the site of Yoast, the well-known SEO plugin on WordPress.

And no, clearly these numbers aren’t “industry standard” (industry standard), as shown in the course.

SelfEventually, Google removed the slide 24 hours after social networks leaked the “case”, explaining via Danny Sullivan that the company’s “Search” team was not behind this content at all.

Thing type :

• It’s proof that when Google talks about SEO, you really don’t have to take everything at face value.
• Asking an intern to make slides for a marketing course is not a good practice… 😉
• Choose an SEO training worthy of the name! 😀

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