Some information on Google (and sometimes Bing) and its search engine, gleaned here and there unofficially in recent days, with some answers to these heartbreaking questions scheduled for this week: is it an SEO problem if two sites have the same name ? Does Google take traffic to a web page into account to judge the quality of its content?
Here is a small collection of information provided by official Google spokespersons in recent days on various informal networks (Twitter, Hangouts, forums, conferences, etc.). So “gossips” (rumors) + Google = “Goossips” 🙂
Since the communication of the search engine is sometimes more or less subject to caution, we indicate, in the lines below, the level of confidence (reliability rate) that we recognize in the information provided by Google (from 1 to 3 stars, 3 stars representing the maximum confidence rate) – and not at the source that talks about it.
| Identical site names |
| John Mueller explained on Mastodon that the fact that two sites have the same name, the same “brand” (but obviously not the same domain name…) was not a problem for Google in technical (and not legal) terms. . . |
| Source: Roundtable on Search Engines |
Confidence rate:  |
 We know it well in Abondance, with the city, the cow, the cheese and the horn of the same name. But there are many examples, such as Mont Blanc (the mountain, the cream, the pens…) and many others. This poses no SEO problem as long as the websites are on well defined and diverse themes. Everything is a matter of notoriety, among other things… |
| Website traffic |
| John Mueller said on Twitter that traffic to a web page isn’t necessarily indicative of the quality of its content. A page can have low traffic and still be very relevant: “ Traffic is not a measure of the usefulness or quality of content (…) Don’t delegate quality measurement to an easy-to-measure metric. »… |
| Source: Roundtable on Search Engines |
| Confidence rate: |
| Google has been saying it for years: the traffic on a web page is not taken into consideration by the engine algorithms to judge the quality of the contents. But the myth still exists, still just as persistent… |
Goossips – identical site names, traffic on a web page. Source: Google
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