François Grandidier created his group in 1987. In 36 years, this is the third time the company has changed its name. Photo week
Adista, Just Mining, 6TM: at the end of 2022 these three groups changed their names. Behind this new identity, an established economic strategy.
For a company, changing its name is not trivial. Behind every new identity lies a strong corporate strategy, which must send a strong signal. “It’s a way of saying that the group does not want to die,” also says François Grandidier, founder since November 2022 of the 6TM press group called Téma. With 2 million readers and 750,000 subscribers, the company based in Metz and Paris (250 employees, 100 freelancers, 45 million euros in turnover) wants to mark, with its new name, its hybridization of “media and services” ( with communication consultancy, events) as well as its transition to digital. “The goal is to find solutions to generate audiences, to count on more “followers” and to switch to digital media because it is fundamental. Today we have readers who consume information only on the web and no longer on paper. We also need to acculturate our employees,” he says.
To support its transition, the group intends to structure itself around five pillars in the sectors of events, subscriptions, advertising, technological services and content. “Before we worked in silos. From now on, all our teams, in each of our titles, must wear the same shirt and rely on centralized management,” adds François Grandidier. In total, “several million euros” have been invested to make the transformation a success.
Increase activity
In Nancy, the Adista group (230 million euros in turnover) has been operating since December under the name Inherent, which brings together all its operating brands (Adista, Cyberprotect, Unyc) around a common project. “Inherent connects companies with their ecosystem, simplifies the management of their information system and supports them in their cybersecurity strategy up to resilience”, specifies the group of 1,000 employees in a press release. Thanks to the new organization, the structure aims to reach 500 million euros in turnover by 2026.
At Just Mining, which in mid-December took the name of Meria (inspired by cryptomeria, a very resistant Japanese cedar), changing its name is a way for the start-up specializing in cryptocurrencies to open up to a wider community. “Our new identity is accompanied by a restyling of the site that improves the browsing experience and facilitates the understanding of our activities,” says Meria. Founded in Metz by Owen Simonin, the start-up also intends to expand its services in the coming months and above all to develop a mobile application which should be released shortly. “Why Mary? Because we had to demonstrate that our basic initiative, which was there to meet a specific need with a solution, now had to evolve into a range of new services targeting different customers,” comments the recognized cryptocurrency influencer in Europe.
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