Building trust with your audience is the best way to engage them. This interactive gateway turns your potential customer into a customer and makes your establishment known to a wider audience, especially by sharing your links and content on the Internet. I explain in great detail the importance of this digital marketing strategy and the methods to get the most out of it.
Feel free to share your website links on your social networks
Businesses are now aware of the challenges of going viral on the internet. Social networks act as a support for effective and instantaneous communication to diversify the sources of customer acquisition. Share yours social media links It’s about improving your online reputation, knowing the expectations of your audience, and increasing traffic to your website.
However, like search engines, you have to deal with complex SEO algorithms to achieve your goals on these platforms. If you intend to improve the visibility of your brand through sharing eye-catching links on social media, I advise you to choose your vehicle carefully. The content that performs best on social media is:
- infographic,
- Images,
- storytelling,
- live videos,
- podcasts…
feel free to share links to your website launching a contest, publishing a quote or presenting testimonials from your customers.
Use a link shortener to share them more easily
While it’s crucial to share your links with your audience, it’s even more important to do it professionally. Links that are too long are considered spam and usually get very little engagement. So I suggest you use a connection reducer to share your content online to gain in legibility and aesthetics. The character savings generated by this tool are ideal for the success of your SMS marketing campaigns and your print campaigns. Short links also give you a huge edge on social platforms.
I’m thinking especially of Twitter, which limits the number of characters. L’interest of the link shortener it also resides in the accessory functions that it allows to obtain. Professional tools notably make it possible to collect and generate statistics to know the number of clicks obtained after sharing your links. In addition to helping you better understand your audience, this analytics feature is helpful in determining your ideal sharing time and the platforms you generate the most engagement on.
Which platform to choose to shorten your links?
There are many online solutions to shorten your links, but I advise you to carefully choose the platform with which you want to do this. The guarantee of the sovereignty of your data and compliance with the GDPR are the main selection criteria. Therefore, why not shorten the links on Lc.cx? French professional tool, this URL reducer is accessible without registration and allows shorten your links quickly. It also includes a form to share the result obtained in an SMS or on social networks. In general, I suggest you choose a platform that gives you access to statistical features. In particular, try to know:
- the number of clicks,
- The geographical location,
- the date and time of the click,
- the type of device your audience uses.
It is thus possible to improve yours link sharing strategy and even personalize them with your own domain name. Finally, you can choose to use the API of your chosen platform to generate your optimized links directly in your digital ecosystem.
Feel free to use QR codes to share your content
The QR code is the preferred tool to easily go from physical to digital. Create a direct link to an information page or an article on your site focusing on an aesthetic, creative and playful code. To successfully reach your target audience and stand out from the competition, I suggest you customize your QR codes. Replace the classic black and white pixels with colored elements.
Create a unique design, integrate a logo or enhance an image while maintaining the the flashcode markers of your instrument. With this approach you improve your branding and your visibility with the public. By setting up your links using pixel retargeting, for example, you can convert potential customers who are reluctant to buy your product or use your service. The trick is to integrate a tracker that works like a notification to increase your visibility.
The best techniques to encourage clicks on a link
A high click-through rate translates into better audience conversion and more revenue. Whether it’s an advertisement, an email marketing campaign or a sales page, the principle remains the same. You have to implement compelling strategies to encourage your target to click on your links.
Offer more information
Note that the sharing a link on the Internet it is useless without an effective call to action (CTA). Rather than “forcing” your target to click by insisting on this action, I suggest you provide added value with the highest quality information. By understanding the needs of your audience and sharing enough useful information in your posts, you will ensure that you get their attention. The idea is to show the reader that he is dealing with a reliable source of data without revealing the whole solution. CTAs like “learn more” or “click here to learn more” are very effective at building engagement.
Send a clear and direct message
When it comes to conversion, the importance of a precise and direct message should not be underestimated. Tell your readers what to do with messages like “start now…” followed by a short sentence with “what do you want to learn.” Make sure your connection is placed not far from these signals to encourage your audience to click on it. Also choose educational content to let Internet users know exactly the outlines of your proposal.
Offer a free trial
Free trials generally generate a high sign-up rate. The reason for this observation is simple: the word “test” is far from being as binding as “subscribe”. It assumes a lack of commitment. The Internet user who registers after this experience therefore has the sensation of choosing their own product rather than being imposed on. The free trial can be stopped at any time in case of dissatisfaction. This is a situation where the consumer finds his account. The company behind this campaign, however, is a beneficiary. In fact, one can count on the potential of social networks to increase the number of registrations tenfold if the tests give rise to positive results.
Create a sense of urgency
One of the unstoppable techniques for prompting you to click on a link it’s the sense of urgency. By marketing your product as a limited offer, you pique the curiosity of readers. Potential clients therefore feel in competition, and the fear of missing out on an opportunity often outweighs the hesitation. I’m not asking you to make up an impending inventory shortage to boost sales.
The idea is to highlight the expiration of your offer with a message such as “order today” or “offer valid until…”. This creates a sense of immediacy that reinforces the scarcity of your service or product. By limiting the number of seats in a training, presentation or webinar, you can achieve your sales goals. All you have to do is choose your approach!
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