The SEO manager is natural reference handler. It acts on the internal elements of your website to allow it to be better referenced and to stand out in Google searches. To better understand what this work is about, we cover an episode of the Le Gagne Pain podcast, which interviews Florian, SEO Manager.
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What are the missions of the SEO Manager?
It is important to understand that there is 3 main pillars of SEO: technique, semantics and website popularity/authority. The SEO manager must therefore work on these 3 pillars to favor the positioning of his clients’ website.
At first, working on the technique, theThe SEO manager touches the code directly site, loading times, etc. With semantics, the goal is to offer pleasant content for the reader and for Google and its algorithms. In the end, the authority/popularity of a site corresponds to the pure notoriety of the websiteor the number of websites that use links that refer to the site.
As an SEO Manager, you must always be up to date and deepen your work. In fact, there are no fixed points of arrival: maybe you were able to put your client’s website on Google first, then the next day it will be overtaken by a competitor. In addition, Google regularly updates its algorithms and therefore the criteria that bring sites back to web pages. You have to constantly adapt to these changes, be ready to test new things and challenge yourself.
What are the difficulties of the SEO Manager job?
The main difficulty of SEO is the competitiveness of the domain. SEO is all the rage, so there are many freelancers who specialize in this area who promise instant results. However, the reality is quite different, but it’s hard to show that to customers tempted by speed.
More, There is a difference between SEO (natural referral) and SEA (paid referral). Clients don’t necessarily know the difference, so they request the immediacy of SEA, thinking it will be free like SEO. Therefore, both the popularity of the domain and its lack of knowledge represent the greatest difficulties in the work of an SEO Manager.
What qualities are needed to be an SEO Manager?
An SEO Manager must have a versatile profile, which must be able to touch different aspects of websites. Its qualities must therefore be:
- A knowledge of code be able to optimize the site itself
- Writing fluency for semantics
- A relational ease to communicate with customers and prospects
- Curiosity Always be on the cutting edge of SEO and come up with new options that work well and have been proven
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What are the tools used by the SEO Manager?
Since then there are no universal tools in SEOthere are very many, and that each has essentially the same functionality. However, we can mention the following types of tools:
- A tool, like semrush, that allows you to do this follow the positioning of a website on this or that keyword
- More technical tools, such as crawlers (indexing robots), that allow understand the technical flaws of a site
- Tools affecting semanticsto see if the texts you publish are optimized and if they would be well positioned on Google
What is the salary of the SEO Manager?
As a young man, let’s start from 30 to 35.000€ per year. Passing manager, we get to a salary between 40 and 50K € per year. Then, becoming SEO Director, the highest position in the industry, salaries exceed 50,000 euros. These salaries are valid in the agency, a freelancer will have much more random remuneration according to his orders.
What are the career paths of the SEO Manager?
In terms of vertical evolution, the only rung above the position of SEO Manager is that of SEO Director. However, there are other possibilities for horizontal development. It is possible to specialize in this or that field, quite technical, and thus to acquire real expertise in this field. You thus become a “referee” in this sector, which allows you to increase your professional opportunities. It is also possible to evolve in terms of specialization in one of the three skills mentioned earlier. An SEO manager who is particularly comfortable in writing can orient himself as an SEO writer, for example.
The work of SEO Manager is therefore very versatile and requires, in particular, a great ability to adapt to be able to respond to the problems of each of its clients, in its specific field.
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