If like many other people, you have a business to promote: SEO should interest you. Indeed, in 2022, being in Google results will guarantee you regular demand for your business and many customers.
Not sure where to start? Here you are some tips to start doing SEO.
Before you start
Know thatthere is no miracle recipe and that SEO (Search Engine Optimization) is a very vast subject, sometimes complex and in perpetual motion. It will be necessary it takes a long time to understand, experiment, document, analyze and learn the thousands of concepts and tools that revolve around this field. If you don’t feel like it, I sincerely recommend that you do turn to an SEO agency that will save you precious time. Document yourself a little first, because not all agencies are the same and there are also quite a lot of charlatans in the lot.
SEO is a long learning curve
What are the essential knowledge in SEO
Before attacking more specialized topics for your industry or niche, know thisthere are essential SEO fundamentals to know to understand all the concepts. For this, I find that the book Successful web reference by Olivier Andrieu forms a good starting point that they are all the same 678 pages.
Successful SEO: SEO Strategies and Techniques 2022-2023 Edition
43.00 €
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In this book you will learn to:
-
- the how search engines work
- The SERPs
- the principle of keywords and long tail
- L’on page optimizationinternal links and tags
- The size of a text
- The semantic cocoon
- Metrics like (DA/CF/TF)
- Networking
The list is not exhaustive because the book still includes many other things and to reassure you a little: this book is very digestible even for a beginner.
I got the basics, now what do we do?
After reading and understanding the above work, it is necessary find the different points that apply to your industry. I have two that come to mind in particular:
An online store
If your business is a Business onlinethen there are many points to investigate: if you use Shopify, PrestaShop Where is it woocommerce, things will be different. So we have to read up on SEO optimization through the tool you use. There are usually many plugins to enhance your pages and offer checklists to control page optimization – you will need to master all of these before you start.
Your online store can pay you a lot with SEO
A service activity
If you are plombier/psychologist/blacksmith And your website is mainly used to find potential customers in order to acquire new customersthere’s a good chance that you you will devote your efforts to the Google Business Local part. Indeed, the presentation of the SERP is quite specific to service providers and the optimization on Google Business Local works quite well. As with the previous point, depending on your tool: WIX extension, wordpress, Drupal : you will need to choose and master the tools associated with SEO to master the optimization of your site.
The plumber who appears first in your area on Google will get all the customers!
For further
Once thewe have the basics and that thewe master all the tools used, things can get complicated if your competitors do things as well as you do. In this case, we will have to do even better than them, either double your ingenuity to find the right keywords, the right links. This area is becoming increasingly complex because it involves mastering many sometimes quite advanced analysis tools (SEOBserver, Semrush, Majestic, Screaming Frog, etc.), knowledge of the platforms and Above all, you must have gained a lot of experience..
Follow or bypass the system: which do you prefer?
Furthermore, in the jungle that is the Internet, there are two possible ways: the white hat and the black hat. Understand that there are many known and licensed methods of getting in front of others on Google; then there are also many techniques not necessarily authorized to achieve this.
Is it doable or not?
Yup ! But, you really need to invest in it and put time into it! It’s a fascinating and truly vast field but totally accessible by self-learners. On the Internet you will find thousands of videos, twitter recommendations, blog articles, specialized forums, Discord servers. The community formed by French SEOs is quite friendly and surprisingly affordable. So now there are real SEO rockstars and thousands of learners like you who will be happy to discuss this topic.
In short, if you want to get started, you can, but keep in mind that this is a big deal and a serious topic.
Gwen
#start #SEO
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