For example, brands share their product recommendations with their audience through posts like “We think you’ll like it…” or “Based on your recent research.” To respond to this desire for customization, companies must therefore get to know each of their customers better and in particular thanks to the Marketing Automation.
Customization requires a reliable database
This information includes both “static data” about customers, such as name, date of birth and even shoe size, but also behavioral information, such as browsing habits on a company’s website (for example, what they look at on the site and where they watch clicks). This data provides specialists in marketing the information necessary to develop a compelling and personalized customer experience.
Although it seems simple, manage security policies manually marketing it requires a lot of resources. This leaves less time and budget for their actual implementation. Customer satisfaction and relationships are also at risk if the content doesn’t reach them at the right time, through the right channel and it’s irrelevant.
The automation of marketing take care of the relationship with the customer
With the Marketing AutomationHomework marketing repetitive and boring can be fully automated and optimized. This solution also based on a contact’s behavior or characteristics (age, country, language, gender, etc.) relieves teams marketing send content independently and adjust campaigns with relevant data. This strategy involves targeting customers with campaigns that showcase pages or products they’ve viewed in the past. In particular, it uses data on past behaviors to better understand what interests customers and to offer them advertisements that are more likely to convert them. By sending offers and discounts by email or SMS based on segmentation and browsing behavior, companies show interest in their customers’ needs without neglecting other activities.
Furthermore, they can welcome new subscribers to their site/newsletter or send them personalized offers and discounts based on their browsing habits via an automatic email or SMS and thus ask for the foundation stone of a lasting relationship of trust with them.
the marketing automation not only helps the specialists of the marketing save valuable time and save money. Use customer data and insights, such as age and gender, to serve ads that are more relevant to that demographic. This type of demographic targeting is often used on social media (where user demographic information is more readily available) to deliver personalized and highly relevant content to your favorite channels at the right time. It is therefore particularly effective in stimulating engagement and strengthening the customer relationship, as it systematically induces consumer consent before any action by the brand.
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