The launch of OpenAI’s ChatGT tool has caused a lot of ink to flow, especially among web writing companies. Will this tool replace human writers? Or is it, on the contrary, a possibility for this profession? In this article we have tried to list the positive and negative sides of this fundamental innovation today…
No one could miss the OpenAI company and its newborn, ChatGPT. The specialized media, but also some more generalist press (Liberation, France Info, BFM, Les Echos, etc.) have not contented themselves with dealing with the subject, but have often their little personalized touch to make the subject original. For example, in an article in Liberation dated December 6, 2022, we find a “conversation” between the journalist and the AI: we see the AI writing from scratch a poem about Covid that includes the words “flower”, “building” and “Covid-19” or tell it to sad story in three sentences.
Behind the sensational and undoubtedly very innovative aspect of this hot topic, many questions arise about the merits of ChatGPT. What to think concretely of ChatGPT? Is it a new wheel invented to revolutionize humanity or is it just the fifth wheel of the carriage? What practical utility? What are the fantasies to be deconstructed on this instrument?
There is a question that is probably much more relevant than these usual applications, a question as simple as ChatGPT answers: why? Why was a language model created that can answer all questions objectively?
But today another question specific to our work is emerging, and as the director of a publishing agency, I have been confronted with many questions about the supposed end of our work. What is the use of writing blog posts, product pages, etc. if an AI can do it almost as well and at a lower cost? Is this the end of the writing profession as we know it?
We will try to decipher the long-term impact of this AI on our businesses.
Preamble: What does ChatGPT say about writing?
Who better than ChatGPT to partially answer this question? When the question was asked “Has ChatGPT killed the newsroom?”, here is his answer:
“I’m not sure I understand exactly what you want to know. ChatGPT is a language model of GPT-3, a wide-ranging language model developed by OpenAI. It’s a tool that can be used to generate text from input data, but it wasn’t designed to replace human writing. In fact, ChatGPT and other language models can be used to help human writers produce quality content faster and more efficiently. In short, ChatGPT has not killed the editorial staff and will not”.
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