From Bordeaux to New York, the content strategy agency Nativiz has been working for 7 years to improve the image and line of French and international companies. A communication strategy based on Native Advertising tools (native or integrated advertising) to offer customers rich information content calibrated on the criteria of Google’s algorithms.
Nativiz is a French communication agency and pioneer in Native Advertising, a working methodology which consists of integrating sponsored (or advertising) content into the editorial flow of relevant media for advertisers.
Omnipresent for several years now in the United States, this form of web advertising, less invasive and more engaging, is establishing itself in France, thanks in particular to Nativiz, which has known how to take it over. And for good reason, the agency’s founders practiced native communication for more than 10 years in New York before settling in Bordeaux in 2016.
However, he did not actually leave the American territory, since his agency still has offices in the Big Apple today. Positioned on both sides of the Atlantic, Nativiz collaborates with French and international companies.
But in addition to offering its customers a targeted advertising campaign, Nativiz is developing a strategy to improve their online image. That’s why the Bordeaux agency produces rich, realistic and credible journalistic articles to build an online image adapted to the needs of companies. A method that also allows them to reach ultra-relevant communities.
Companies that want to be visible online must necessarily capture the attention of Google’s algorithms. They must therefore publish content that integrates natural referencing criteria (SEO), such as the keyword, the internal/external link mesh, the tag, the meta description, image optimization or even the quality and uniqueness of the text.
Nativiz is made up of a team of journalists, communicators and bilingual SEO specialists who produce various contents (blog articles, how-to guides, interviews, white papers, etc.) that allow companies to be at the top of search engines, increase their online image, stand out from the competition or create engagement with increasingly demanding Internet users.
Nativiz also has expert consultants in social networks, designers and creatives to offer clients all-round services ranging from the strategic planning of missions to the transposition of the various areas of intervention. Finally, the strength of Nativiz is based on a network of 200,000 partner sites, French-speaking and international, which offer companies distribution points adapted to their needs and budgets.
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