Some information about Google (and sometimes Bing) and its search engine, gleaned here and there unofficially over the past few days, with some answers to these harrowing questions scheduled for this week: When does a search engine algorithm update last longer? than expected, does this mean this update will “hit harder”? Is it good practice to include multiple supplier/retailer links in one product introduction article?
Here is a small collection of information provided by official Google spokespersons in recent days on various informal networks (Twitter, Hangouts, forums, conferences, etc.). So “gossips” (rumors) + Google = “Goossips” 🙂
Since the communication of the search engine is sometimes more or less subject to caution, we indicate, in the lines below, the level of confidence (reliability rate) that we recognize in the information provided by Google (from 1 to 3 stars, 3 stars representing the maximum confidence rate) – and not at the source that talks about it.
| Duration of an update |
| John Mueller and Danny Sullivan explained on Mastodon that the fact that an algorithm update takes longer than the “classic” 2 weeks (this was the case with the latest Link Spam Update and Helpful Content Update) does not mean that the update is more vigorous. Most of the time, it’s all a matter of Google’s internal organization to do all the checking and monitoring. Sometimes it takes longer… |
| Source: Roundtable on Search Engines |
Confidence rate:  |
 At the same time, when you launch 2 updates almost simultaneously and this just before the end of year celebrations, this can actually cause some small internal organization issues… |
| Supplier links |
| Alan Kent (Google) explained on Twitter that, in an article describing a product, linking to different suppliers/sellers offering this product could give a slight “boost” to the page in terms of ranking… |
| Source: Roundtable on Search Engines |
| Confidence rate: |
| It really is an official recommendation from Google on the product overview pages. But obviously that won’t be enough: the quality of the editorial remains criterion number 1… |
Goossips: duration of an update, links to suppliers. Source: Google
#Goossips #duration #update #links #suppliers #SEO #engine #news
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