If you work for a company that uses PDF documents frequently, you should know how crucial SEO-optimized PDFs are to your business. Anyone can use PDF files, whether they want to find information on a certain topic or want to learn more about your business. This implies that if your PDF documents are optimized, you will be able to reach a wider audience than before…
Why should PDF files be optimized for SEO?
But why is optimizing your PDF documents for SEO so important?
The same amount of work can reach more people. With the same effort, you can reach a much larger audience if you offer a lot of goods or services. Your marketing initiatives will be significantly cheaper.
You can also rank up in Google search results. An optimized PDF document, for example, may appear higher in Google search results than a non-optimized document when someone searches for something related to your industry. As a result, you will receive more visitors from organic search engine results than before.
Some tips to make your PDF files SEO friendly
People often share documents, ideas and information using PDF files. They must therefore be optimized for search engines. That’s how:
1. Include keywords in your title and description
For any search engine, keywords help readers locate information relevant to their needs. The title and description of the file must therefore contain keywords when creating a PDF. To make it easier for your item to be found when someone searches for it on Google or Bing, you can also include descriptions.
Keywords explain what your PDF is about. For example, if you have an image file about dogs, you can use the keywords “dog,” “puppies,” and “puppy” in the title and description of the document.
Ask around or do some research online if you’re unsure of the best keywords for your document. You can also get advice from peers in fields other than yours on possible search terms that people might use to find information in their area of expertise or interest.
As for the title specifically, use original titles rather than generic titles whenever possible. When adding additional headings or subheadings with various topics, try to avoid interrupting the flow of the document. If necessary, keep it simple and start your work with a single main title before adding more text below it.
2. Combine small PDF documents
You may have never considered it, but combining small PDF files into a larger file can improve its SEO. When you have a large number of documents, each one has a different amount of content. However, grouping them together increases their chances of improving their ranking. Make sure you don’t combine PDF files with unrelated content.
You might, for example, have twenty PDF files containing real estate information. You can combine PDF files into one document and name it properly with relevant keywords.
How to combine PDF documents?
By far the most acceptable technique for merging documents is to use an online PDF merge. This approach requires no tedious steps. The only steps required are to upload a few small PDF files, arrange them the way you want, and then click the “Merge Files” button.
3. Reduce the size of PDF files
Since PDF files are often smaller in file size than the original files, they take up little space on your website. This can make your webpage load faster, which will not cause visitors to leave your website due to the fast loading time.
How to reduce the size of a PDF file?
Given the intensive use of mobile devices, PDF files also need to be optimized in this regard. Align content left for easy vertical scrolling to create an optimized PDF file. Also reduce the compression of the image so that the quality does not suffer.
Using an online PDF compressor is the best technique to reduce the size of PDF files. By removing photos, objects and other components, you can reduce PDF file size using these simple methods. To receive the compressed version, simply choose the file to compress, start the process and wait.
4. Make your content original for search engines
A great strategy to increase the search engine rankings of your PDF content is to optimize it. People often use search engines to find the information they need. If your PDF content isn’t optimized for search engines, it will be difficult for them to find it.
Search engines choose which websites to display in their results using a variety of algorithms and techniques. Unfortunately, since these algorithms are continually being changed and improved, it is difficult for companies to stay on top of the SEO best practice curve. Fortunately, you can increase your chances of success by following a few simple steps.
Make sure there is no duplicate content using Copyscape or Turnitin. Please note that if a PDF file contains duplicate content, you may never be able to rate it. Therefore, make sure that all your content is original.
5. Use backlinks to additional pages or websites
Links to your page from other websites and pages are called backlinks. They can be internal, which means they are on the same website, or external, which means they are on a different website.
Earning backlinks will help you rank higher in search results. Google will infer that a page is more essential and higher quality than others when it notices that there are more backlinks referencing it than other pages. When someone searches for keywords related to your content, your site will appear higher in search results.
If readers like what you’ve written or posted online, backlinks are a great way to increase traffic to your site. This improves your site’s reputation with readers who may later come across related topics through their own research, as well as with readers who are already familiar with the topic but want more details before making decisions about anything major.
6. For the PDF file, use a catchy URL
Make the URL of the PDF file interesting. Use a URL that is relevant to the content of the PDF file and descriptive enough for readers to easily remember.
Make sure your PDF URLs are easy to enter. You can achieve this by using keywords in your URLs and making sure that dashes, not underscores or spaces, are used after each word in each URL (e.g. www.yourdomainname.com/my-title-here/).
Keep your URLs short and relevant so users can read them more easily on mobile devices like smartphones. The URL must not contain the entire title text. Instead, you can simply list the essential terms that best describe the content of your PDF file.
7. Verify that all download links are working properly
Make sure that download links are operational and easy to find on your PDF documents to optimize them for SEO.
Your ranking on Google and other search engines may suffer if your PDF document contains many links, some of which may be broken. Ensuring that all links in PDF files are up and running is crucial.
8. Give each image a unique alt tag
Give each image in the PDF an alt tag when you create it. Alt tags help search engines locate photos on a website. Search engines can better understand what your PDF is about by including an image with keywords associated with it. As a result, your website will rank higher for those terms in search results.
Keywords for alt tags are crucial for PDF SEO. Google won’t be able to figure out what your page is about if you don’t use them in your content.
On the web, images are often the most shared content. This may be because they are visually appealing and simple to consume in one sitting. Plus, they often have a better visual impact than text-based content like blog posts or articles.
Therefore, it is crucial to ensure that the PDF document has effective image alt tags if it contains photos, so that others can locate the PDFs later when searching.
Conclusion
There is a lot of talk in search engine optimization about HTML web pages and how they could be modified to increase their likelihood of appearing at the top of Google rankings.
But what about PDFs? It can be helpful to understand how search engines see PDFs and whether or not they can support your SEO efforts if you have many. Fortunately, Google said it only scans “fully formatted” PDFs.
Make sure your PDF content is SEO optimized if you want to appear at the top of search results. If you plan to share or make your documents downloadable online, this is very important.
When people search for terms related to your PDF content, they won’t be able to find it if you haven’t optimized it.
Lucas Frost is a freelance writer who has written for technology, education, SEO and digital marketing companies to help them rank high in Google search results. He frequently collaborates with compresserpdf.com, mergepdf.io and a number of other well-known websites.
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