Some info on Google (and sometimes Bing) and its search engine, gleaned here and there unofficially over the past few days, with some answers to these harrowing questions scheduled for this week: Why Google deleted the “Article too short” error message ” in Search Console? Can a page that doesn’t have an H1 tag be penalized by Google?
Here is a small collection of information provided by official Google spokespersons in recent days on various informal networks (Twitter, Hangouts, forums, conferences, etc.). So “gossips” (rumors) + Google = “Goossips” 🙂
Since the communication of the search engine is sometimes more or less subject to caution, we indicate, in the lines below, the level of confidence (reliability rate) that we recognize in the information provided by Google (from 1 to 3 stars, 3 stars representing the maximum confidence rate) – and not at the source that talks about it.
| Text size and word count |
| Google has removed the errors returned by Search Console for sites listed in Google News the “article too short” error (article too short). Any mention of the text size being too small also disappeared from its online best practice guide for article pages which reads that an article should at least make more than 80 words. Danny Sullivan justified the deletion of this reference on the grounds that “people shouldn’t insist on word counts”. |
| Source: Roundtable on Search Engines |
Confidence rate:  |
 Same observation in last week’s Goossips: if long texts are generally better positioned, it is because they offer more semantic information to the algorithms which can thus analyze them better and therefore better classify them. Quality short content will always be better understood and classified than long texts. And with the same quality, the longest text often wins… |
| No H1 headlights |
| John Mueller explained on Reddit that Google will never penalize a page for simply not having an H1 tag. |
| Source: Roundtable on Search Engines |
| Confidence rate: |
| Only that is missing 🙂 No, Google obviously won’t “penalize” (in the sense of “punish”) a site or rather a web page that doesn’t have an H1 tag. On the other hand, it is the SEO (and therefore the positioning in the SERPs) of this page that will be “penalised”, in the sense that the page will not offer the engine a relevant weight area to provide it with sometimes crucial semantic indications. . This is what is unfortunate… |
Goossips: Article is too short and no H1 tag. Source: Google
#Goossips #Article #short #tag #SEO #engines #news
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