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Google is one of the companies that uses artificial intelligence the most in its applications and services, and this is how it wanted to show it.

Google is fully aware of the impact that AI is already having on technological development and has long embraced this technology with the aim of becoming one of the benchmarks in this field. For years, the company has sought to harness the power of artificial intelligence in its core products and services, and today there is no Google without AI, or vice versa.

Through its official blog, the company wanted to demonstrate how it uses artificial intelligence to improve its core services. Not only those whose functioning directly depends on AI models, such as Google Lens or the Translator, but also others that, at first glance, might seem unrelated to this concept.

to research

The most used search engine in the world is twenty-five years old and artificial intelligence is a very important part of the technology that brings it to life. Google cites features like image search with Google Lens or the ability to detect the songs you’re humming as examples of AI applications.

Maps

Google is also harnessing the power of machine learning to bring some Maps features to life, like its ability to determine how busy a place is or the best route around traffic jams.

googlepixel

The Google Pixel series smartphones have spent years demonstrating how artificial intelligence can be used to elevate the smartphone experience to another level, with features like instant translation into up to 21 languages, magic object eraser, and people in the photos or the software itself. in charge of processing the photographs taken with his camera.

AI has been part of the Pixel software since the first model of the family / Image:

Images

Google’s cloud-based image and video storage and organization app is another example of how AI, used right, can transform seemingly simple experiences like viewing photos or videos stored on mobile phones . The company explains that it has been using artificial intelligence since 2015 to “understand” what is in the images and thus facilitate searches within the albums.

Youtube

The video platform par excellence doesn’t do away with AI-based features, such as automatic generation of closed captions, which have been present on the service for some time.

Participant

Naturally, Google’s virtual assistant bases its operation on artificial intelligence. In particular, Google is talking about natural language processing (NLP) technology, which allows the Assistant to “understand” and respond to user requests in a more “human” way. For example, try to identify the context of the question to show the most relevant information in each case.

gmail

Managing your mail might not be the most fun task, but thanks to some AI-powered features in Gmail, at least the job gets easier. Google admits that thanks to artificial intelligence, Gmail is able to significantly reduce the amount of spam users receive, managing to block about ten million fraudulent emails every minute.

Advertising

Advertising is big business for Google, which for years has been delegating some of its functions to artificial intelligence tools, such as Performance Max, a utility that automatically generates advertising campaigns based on the needs of each company.

clouds

With its cloud-focused division, Google also enables other companies to benefit from its advances in artificial intelligence, with different solutions and applications designed to meet business needs. Some examples are cited as DocAI, for document processing; Contact Center AI as in operations for customer calls; o Vertex Vision AI for image and video analysis.

In mid-2023, Google is immersed in a fine-tuning process where it plans to focus its efforts and resources on these truly priority areas. Google itself has admitted that AI is one such area, and the rise of tools like ChatGPT has set off all alarm bells for the company, which has ended up focusing its company’s best talent on developing solutions that use artificial intelligence as a basis. .