On 22 and 23 September 2022, on 14th SEO Camp edition. More than fifty experts were able to bring their knowledge during conferences lasting around thirty minutes in the congress halls of Versailles. Previously organized in Seine-Saint-Denis, the event has evolved and is now open to a wider community. Subjects such as the Black-Hat with the conference of Alan Cladx “What Blackhat strategies are the big brands using? or the automation of editorial work with “Automation and SEO: in search of the Holy Grail” by Paul Sanches have been addressed; enough to think of new strategies.
During the conference “Google News and Discover without means, but with method” Clement Pessaux provides us with all the techniques to tame the new algorithm developed by the Internet giant. Here are the lessons that emerged.
What is Google Discover?
Google Discover is a service available through the Google app on iOS and Android. It allows Internet users to have access to content adapted to their interests and needs on their mobile phone. Contrary to Google News which only transmits hot news content, Google Discover also offers cold contentas the tips and guides.
In order to correctly segment the contents present on Google, the algorithm thematizes the interests of the users, and affixes tags to each consulted content. Internet users are in a sense subscribed to their centers of interest, as if the search engine managed their favorites.
It is also possible for users to mark content as uninteresting to refine the offers made to them.
The human it is at the heart of the algorithm. It is Internet users who validate the content and not Google. To understand how the algorithm works, the goal is therefore to know and understand your audience.
The advantage of appearing on Google Discover
The algorithm is, for the Internet user, an opportunity to have a personalized search experience. Google Discover therefore adapts to each user.
Google Discover also represents an opportunity forincrease visibility of a site. Indeed, when the content of a web page appears on Discover, it means that it corresponds to the interests of the Internet user. There is therefore a greater chance of seeing traffic increase as the audience matches the topics addressed.
Second Clement Pessaux, Google Discover will also offer a product catalog in the eyes of users in a few years. It will therefore be an extremely important lever for the development of online strategies.
How to adapt a site to Google Discover: technical and editorial strategy
The impact of Google Discover on traffic is significant. It therefore deserves special attention.
Here are the key practices for a editorial strategy Find out to be successful:
- Analyze articles on Discover: to understand how the algorithm works, which changes regularly, it is advisable to check regularly on Find out what content comes out on strategic keywords;
- Investigate the interests of the public: write engaging content for the user;
- Keep the same themes : you need to be consistent with the themes already covered on the site in order not to lose audience;
- Write from another editorial angle: rewrite not working on Google Discover. It is therefore necessary to rework the editorial angle of the content. It is about writing on the same subject but from an original point of view. It is therefore necessary to analyze the competition well to create content that addresses an aspect of the topic that has never been or has been little treated;
- The titles : choose titles that correspond to the content of the articles and not titles to increase the click-through rate;
- Length of content: no need for an article that is too long (maximum 600 words). The content must be simple, coherent and impactful;
- Content publishing : You need to post regularly and intelligently according to events and news. It is not necessary to publish all the contents at the same time. The good practice to adopt would be, for example, a cadence of publication of one article per hour;
- Have a mobile-friendly site : navigation of the site must be adapted to the experience on the phone;
- Site speed : page loading time is one of the most important points;
- The technique : Install a push system, post content to RSS feed sites, and create a sitemap and “news” category.
L’Find out the algorithm constantly evolving. Positioning yourself on Google Discover therefore requires attention and perseverance. Therefore, it is important to find topics on less competitive topics to cultivate public interest.
(photo credit: iStock)
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