The time has come for brands to adapt to the era of TikTok and here's why

Here, 2023 points the tip of the nose. A new marketing year begins… It’s time to talk strategy and adapt to the current macroeconomic environment. The daily life of marketing teams has been hectic in recent months.

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The economic downturn we’re going through has definitely impacted your marketing budget.

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So how do you stand out? Agorapulse, the first French social media management platform, See you on Tuesday 10 January 2023 at 10:30 for a new webinar where you will discover how to implement an omnichannel marketing strategy and achieve successful results.

To participate in this first webinar of the year, the Agorapulse marketing team will have the pleasure of welcoming two subject matter experts.

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JOIN THE WEBINARThe first is called Sephora Talmud. She is a consultant and trainer in 360° communication strategy and digital marketing. The second is called Pakndam Lamboni Laré. You are Customer Engagement Manager for the Oncology BU of MSD France. At the microphone of Deborah Orzech, content marketing manager of Agorapulse France, they will try to enlighten you on the right strategy to adopt in 2023.

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By participating in this live, you will benefit from valuable advice to follow in B2B and B2C, to set up an omnichannel marketing strategy. In the program:

• How to stay first in the mind of your prospects and customers?
• Do you have to launch on all channels to be seen?
• Which KPIs to monitor?
• What mistakes to avoid when implementing an omnichannel strategy?

JOIN THE WEBINARBy registering for this webinar, you will discover why omnichannel marketing should be an important part of your strategy. With the proliferation of platforms, you need to think about the customer journey as a whole and all the channels your prospects use in order not to miss out. A good reading of the customer journey will help you define your strategy and allow you to unify your actions.

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This webinar will help you understand how omnichannel marketing can improve customer satisfaction. This strategy allows for a certain fluidity in the dissemination of your offers or information, a topic that turns out to be a decisive factor for consumers. As usual with Agorapulse, this live stream is obviously free. Don’t forget to subscribe !