A well-crafted natural referencing strategy necessarily implies interest in the changes induced by search engines, the actions implemented by competitors and the novelties that emerge. We also need to look at the SEO trends for 2023. Without this, it’s hard to stay ahead of the curve, efficient, and competitive. To help you see more clearly, we’ve selected four things to watch out for this year in the field of SEO.
1. The rise of AI-assisted SEO and deep learning
Artificial intelligence (AI) and deep learning are two innovations that are developing at breakneck speed in the digital world. Discussions around these topics have multiplied, especially on OpenAI’s GPT-3 (Generative Pre-training Transformer 3). As a reminder, this is a deep learning model made up of a multitude of algorithms that can recognize data patterns. Apply machine learning to generate different content.
These technologies are gradually influencing the SEO industry. For several years now, they have been omnipresent in the algorithms of Google, Bing, Yahoo… Digital experts are developing strategies to please the artificial intelligence that governs these search engines.
Suffice to say, these innovations are gradually creating a central place in all aspects of SEO, including writing. Writing optimized, qualitative and quantitative texts is essential to see your content well referenced. However, it’s not always obvious. For this reason, many digital specialists rely on AI-powered tools to find ideas for topics to cover, research keywords, analyze search intent…
2. The development of Search Engine Marketing (SEM)
Search Engine Marketing (SEM) brings together various techniques whose purpose is to guarantee good visibility to the advertiser through organic positioning and paid campaigns. It is built from two elements: SEO, i.e. natural referencing, and SEA, i.e. paid referencing.
Since the two components are complementary, combining them to improve your positioning on search engines can be an effective strategy. Each of them has its own characteristics. SEO is a long-term process to position itself naturally in the first results, while SEA optimizes its visibility over a defined period thanks to paid and well-targeted campaigns.
While each of the techniques has its own set of pros and cons, balancing the two helps create a comprehensive and effective SEO strategy in 2023 and beyond. It is for this reason that many companies are interested in SEM.
3. The rise of voice search for Google queries
It has been several years since Google integrated a voice search function into its search engine. As audio becomes more popular, more and more users are using this feature for their queries. It is mainly used in situations of mobility, and therefore on smartphones.
However, a question arises: what changes does it entail? The first is that users are now conducting searches that are more conversational – that is, they phrase their question as if they were talking to a friend. This especially benefits the long tail. Furthermore, simple keywords are no longer used, but real sentences with subject, verb and complement.
Moreover, the expressed requests often take the form of questions: where is this restaurant, who won this award, how to get to this city, etc. Websites that provide precise responses to these vocal requests while respecting SEO rules enjoy considerable visibility.
This evolution of practices is expected to continue into 2023. In other words, you have everything to gain by tracking this trend and capitalizing on it.
4. SXO, or the importance of putting the user at the center of one’s strategies
In 2023 SEO and UX (Use eXperience) are no longer antagonists, quite the contrary. Their alliance has even been given a term: SXO.
Today, Google attaches particular importance to the user experience offered. The search engine wants to provide personalized results to the user as quickly and easily as possible. In short, a website that does not allow Internet users to easily find the information they are looking for will be penalised. It is therefore imperative to put the user at the center of all your digital strategies, including your SEO ones.
You will need to take these four elements into account if you want to remain competitive and successful in 2023. They will allow you to design innovative and effective action plans to achieve your ultimate goals: improve your visibility and increase your traffic.
#pay #attention #stay #competitive
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