The time has come for brands to adapt to the era of TikTok and here's why

Here are three natural referencing strategies for business owners who are new to SEO to focus on what really matters.

When you launch a new website, whether it’s a new e-commerce store, a service or simply a blog, the grail remains in any case: NATURAL TRAFFIC! 92.96% of global traffic comes from Google searches. We won’t hide it, we all dream overnight of more organic traffic to our website.

When you start out, you can quickly be clueless: redirecting via htaccess, robots.txt, URL rewriting, nofollow… In this article, we’ll focus on the three essential strategies that will really move the lines when you’ve just launched a new website.

1. Start with the basics: keywords, content and usability

It’s no longer a secret that you need keyword-driven content and an easy-to-use site to rank in Google. According to Google itself, content is an important factor, related to backlinks from authoritative sources. Also, usability factors like mobile usability and speed are now direct ranking factors.

These 3 elements are closely related:

• Without content, your website won’t appear in search results for your niche keywords.
• Without proper keyword targeting, you may be writing content that no one is looking for.
• Without the right ergonomics and speed, people won’t come back to your site.

That’s why this is the first step, and it’s essential.

Let’s start with the technical part: ease of use

Today it is quite easy to deal with the technical part. No need to hire a developer or technical expert.

Most of the current themes are suitable for mobile use and are designed for quick viewing. If you are on WordPress, one of these three themes will be perfect: Astra, GeneratePress or Blocksy.

Add to that quality hosting and a caching plugin like WP Rocket and you’re ready to attack the sequel.

You can use the Google PageSpeed ​​Insights tool to verify that you have got everything right! Now, place the keywords, or rather place the subject, because Google evolves and evolves very quickly. With the latest updates to the Hummingbird and BERT algorithm, Google can now rank articles for keywords and phrases that aren’t on the page.

Google is really starting to understand what an article is really about! But it’s not about writing about topics that no one is looking for. For this, your best ally is Google itself. When you start typing a search—and you’ve probably already noticed—Google makes suggestions for you.

These suggestions correspond to the most searched terms by Internet users on Google.

The order in which Google’s suggestions appear also matters, as it reflects the popularity of the search term. You know, for instance, now that “apple pie without compote” is more searched than “apple pie without butter.”

So, the second important element in choosing keywords is difficulty.

How difficult is it for a new site to rank for that keyword.

Back to our cake!

If I google “apple pie”, the first 4 results are from:

• kitchen boy
• Women’s diary
• Current cuisine
• 750g

Great heavyweights of the French Internet.

Now, if I search for “apple pie without butter”, I immediately find much less known sites.

How do you know, then, if you can rank yourself? Moz, the SEO editor, has a free little tool available called MozBar.

Moz assigns each site a score between 0 and 100 called DA (Domain Authority).

If your site has a DA equivalent to Google search results, you have a chance to rank.

Example here, if your site has a DA of 18, it will be able to rank for this keyword. On the other hand, if he has an AD of 5, he will have a much harder time getting there naturally.

It is not a rule set in stone, it is rather a tool to reduce the risk of moving towards an overly competitive request.

Last base, the content.

Write unique content, pleasant for the reader, which brings him a “plus” and don’t forget to share your point of view.

Then, embellish your text with original media content.

Articles sprinkled with images downloaded from an image bank, it’s very “90s”!

2. Post guest posts to build brand awareness

Brand awareness is one of the essential points sought by internet users. One of the first things you expect in search results is a familiar brand. And it makes sense: why click on sitequepersonneneconnait.com when you already know and trust journaldunet.com to provide the information you’re looking for?

Bad news for a launching site. Yes, but don’t sit idly by and watch your clicks go to a competitor. What to do then?

Posting guest articles. Start by looking for websites in your niche that accept content from external contributors.

Choose your targets wisely by checking their notoriety.

• Do they have strong domain authority (Moz DA greater than 50)?
• Do they have real organic traffic? You can check it out on Similar Web.

If so, add them to a list of sites you want to guest post to and start reaching out to them.

Also feel free to apply with special content, which is not generic.

Cover topics they didn’t cover and share a unique perspective that will bring people back to your host, but also to your site.

3. Form real relationships and partnerships (like in real life)

Once you’ve built the foundation for your new website with original content and guest posts, the real work can begin. Grow your traffic. Build partnerships and relationships with others in your industry. They can help you grow… Just like you will eventually help them grow too.

Start connecting with people on social media who may be in the same situation as you. Don’t forget that podcasting is all the rage right now, with more than 200 million podcasts listened to every month in France. If you’re looking to launch a podcast, it’s a great way to build awareness and mobilize other partners in your industry.

Just one last thing, don’t try to partner with industry or industry giants just yet, because they won’t see it in their best interest. Instead, focus on your relationships with ex partners in your space. People who share the same vision or who have even just started a business.

Build your network, promote their content and they will do the same for you.

to summarise

Getting traffic through Google to a new website in 2022 is no easy task. It has become harder than ever to stand out in the face of ever-increasing competition. But it’s not impossible either:

1. Target accessible keywords and produce differentiating content.
2. Publish to others.
3. And build partnerships.

These are the three strategies that every new web entrepreneur should focus on. Otherwise, your site could get lost on the web without anyone knowing.

#SEO #Strategies #Site #Perfect #Beginners