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Mediarithmics, specialist in advertising and marketing, raises 7 million euros. A fundraising announced on January 3, 2023 that sees two new investors, Spring Invest and Bleu Capital, participate in this funding round together with its historical investors Jaïna, Ventech, Adélie Capital and Seventure, as well as its chairman Gilles Chetelat. The start-up has raised a total of 20 million euros since its creation.

real-time management

Founded in 2013, Mediarithmics focuses on monetizing audiences. Develop a SaaS solution that doesn’t rely on cookies. The Customer Data Platform (CDP) collects, analyzes and manages customer data in real time. Mediarithmics ensures that its solution allows you to work with all types of identifiers and collect data from different sources (purchases, interactions on the website, interactions on social networks). You can then segment your audience and monetize it across different use cases, boost engagement, or personalize the customer journey. Through this solution it is possible to broadcast advertisements, send push notifications or e-mails.

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“Mediarithmics relies on the solid development of retail media and on a continuous strengthening of the regulatory framework on the protection of private data which is pushing large groups to equip themselves with data solutions like ours”, says Gilles Chételat, in a press release. The start-up claims many clients among major media, retailers and data-centric brands such as telecom operators. Mention names like TF1, Canal+ Havas Media, Fnac Darty, Orange.

Criteo struggles to convince

Mediarithmics has about fifty employees and has five offices. It doesn’t detail its future ambitions, but it will likely continue its R&D efforts to strengthen its solution and continue to seek new customers to establish itself as a marketing leader. in a world without third-party cookies which will favor “first party data” like Mediarithmics does.

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I criteoFrench flagship in advertising retargeting whose solutions are based on third-party cookies, seems to have difficulty reassuring investors and financial markets on its ability to offer equally effective solutions that do not rely on third-party cookies. the advertising sector, largely dominated by giants what are Google, Meta and Amazoniacould see new players gain prominence.

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