Contests have been around since the beginning of the web and have become more democratic with web 2.0. They are still at the heart of the marketing strategies of many brands to animate their community, or create virality. Pickaw is a reference French solution that allows you to easily manage your contests on all social networks and to automate the management of the draws. Unlike many competitors, Pickaw is also able to manage contests on Instagram, and take into account the Reels format, which is very popular on the net.
Manage your contests, even on Instagram
Pickaw continues to innovate and expand its offering by enabling brands to create and run contests on Instagram. Widely used by brands in many sectors, Instagram lends itself particularly well to contests: visual publications, 2 billion users worldwide, a much higher engagement rate than Facebook and users who are very fond of these mechanisms.
Among the competition possibilities:
- Leave a comment on the post
- Tag friends
- Better caption under a post
- Using a specific hashtag or keyword in the comments
All these interactions increase the virality and visibility of your contests, and therefore of your brand or your products. But to be efficient and save time in the management of contests, as well as sweepstakes and the designation of winners, it is important to use the right tools. Keep track of all attendees, all comments, retweets, subscriptions, etc. it can quickly get complicated. Pickaw allows you to centralize the management of your contests in a simple way and on all your social spaces.
Easily create and schedule a contest
Pickaw offers a complete and powerful tool for creating contests, the Contest Builder. It allows you to create a contest in just a few clicks, and manage it entirely from the platform. The creation of the competition takes place in a few very simple steps: definition of the announcement date of the competition, the closing date and the number of winners, exclusion or not of the previous winners, manual verification of the winners (allows you to verify that “they have met all the conditions to win), automatic draw…
Once the contest is set up, all you need to do is create its content. Again, everything is done very simply in just a few clicks. You can choose the account where the contest will be published, create the contest message indicating the conditions and the prizes to be won, add visual elements (1 video, 1 GIF or up to 4 images).
You can also create a closing post, which will automatically post in response to the main post at the end of the contest, and a winner announcement post, which will also automatically post in response to the main post.
You can also configure various “actions” to validate a user’s participation in the contest. It is therefore possible to validate participations only if the participant has reacted to a publication or commented on a post. You can even set mandatory keywords in comments.
Pickaw also allows you to create follow-ups to give your competition even more awareness. These reminders will then be published automatically on the dates you define and with the messages you choose.
Once the contest is configured, you can activate the automation of contacting the winners: they will then instantly receive a private message. Before launching it, you have access to a preview of the message, in order to check that there are no errors.
Manage your contests on all social networks
Pickaw’s main strength is that it adapts to all networks: Facebook, Twitter, YouTube and Instagram. The tool is even capable of handling Instagram Reels and is perfectly suited to the current mechanics. You can then manage all your competitions simply on the same platform.
Bonus: The Quick Draw feature allows you to import your contest to Pickaw, even if it wasn’t created through the platform, to manage the drawing.
Another advantage of Pickaw: its draw management. The tool offers a very high level of draw quality: anti-competitor filter, test draws, randomness management, manual draw verification, anti-robot filter, account exclusion… With Pickaw the draws are carried out in the rules and a public verification page is accessible to prove the authenticity of the results. A real pledge of trust for your community.
The platform is very well thought out to manage your contests and adapts to all the needs of marketers. Different paid plans are possible and range from €19 to €499 per month depending on the features. For brands that have heavy use of these tuners, the tool is very quickly essential.
To find out more about the organization of the competitions, good practices and the legal aspects to be respected, Pickaw is organizing a webinar on Thursday 26 January. In the program of this event: legal procedures for organizing contests, data collection, co-marketing and partnerships, mechanics and feasible actions…
The webinar will be moderated by Thomas Reichling, CEO and President of Pickaw, François Olivier, Social Media Manager of Hyundai and Cathy Solagna, lawyer.
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