As the holiday season approaches, it’s important to make sure your AdSense account and website are ready to take full advantage of all the income opportunities this season offers.
Between Black Friday and the holiday season, advertisers tend to spend significantly more in the latest quarter, so it’s more important for site publishers to make sure all indicators are green to maximize advertising (and affiliate) revenue. .
Here is a (non-exhaustive) 3-step checklist.
Step 1: Analyze Google AdSense data and performance
The first step is essential: it is to examine seasonality and data from previous years to better prepare for the holidays and know which actions to prioritize.
- Start by reviewing your AdSense account data by going to the Reports section :
- -> Identify the device type that generated the most revenue. To do this, go to the “Platforms” report in your account.
- -> Identify the best performing ad formats. To do this, go to the “Ad formats” report.
- Know the behavior of your audience with Google Analytics (or any other GA alternative) and get insights into your site traffic during the previous holiday season :
- -> Landing Pages: This Google Analytics report shows you which part of your site gets the most traffic and which users interact the most for the longest time (Google Analytics Path: Reports/Behavior/Site Content/Landing Pages) .
- -> Geographic Data: This report shows traffic from all geographic areas where users show interest in your site (Google Analytics path: Reports/Audience/Geo/Geo).
- – >Search Terms: This report shows some of the user queries, along with the number of unique searches for each query (however, it is better to use Search Console data for much more accurate and detailed data on this point).
Step 2: Prepare your advertising inventory
Maximize advertiser demand by making sure you use all relevant ad formats and deliver all viewable ad placements.
- Add more ad units. Be sure to add more ad units to allow more advertisers to compete for ad placements on your site this holiday season. As always, be sure to follow the AdSense rules.
- Enable Auto ads to test new formats and earn more. When seasonal demand peaks, make sure all ad formats and placements are available. Enable all Auto ad formats, especially AdSense’s best performing ad format, thumbnails.
- Also make sure you’ve turned on the “Widescreen” option in your Auto ads settings for anchor ads and display ads.
- Automate the optimization of your ad format settings by turning on automatic optimization. Let Google run optimization tests for you with automatic optimization. This feature allows you to test different combinations of ad settings and automatically apply improvements aimed at increasing your revenue. Also, the high levels of traffic during the holidays allow for faster testing and therefore quicker profits.
- Try the experimental features. Experimental AdSense features are not yet ready to roll out to all publishers. You can turn them on or off whenever you want. These can be innovative formats or features that are currently being tested. We only show experimental features if we think they’re applicable to your site. If you want to try one, we recommend that you check the “Experimental Features” page regularly.
- Try AdSense H5 game ads. If your site has games, you can also sign up for a new ad type dedicated to that type of feature. This new AdSense product allows you to increase your revenue by showing ads in your HTML5 games. All you have to do is integrate the Google Ad Placement API into your H5 games to serve ads at the times that are most convenient for your users. If you’re worried and want to give it a try, sign up for the new HTML5 Gaming Ads beta here.
Step 3: Allow concurrency
Enable more advertisers to compete for managed Google AdSense ad units.
- Unlock all categories. Go to the Ad Review Center to review your ads and blocking settings.
- Enable all possible ad sizes. Try out responsive ad units and let Google automatically optimize the size of your ad units on mobile devices with the ad size optimization setting.
Of course, these few tips are not exhaustive, you also need to make sure that:
- The dwell time on your articles is as long as possible;
- That your load time is as fast as possible to maximize the time your ads are viewed;
- That your visitors visit as many pages on your site as possible to maximize the number of page views per visitor and thus increase your advertising revenue;
- …
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