The time has come for brands to adapt to the era of TikTok and here's why

 

Cost-per-click (CPC), or pay-per-click (PPC), ad networks became a lot of and a lot of standard over recent years, significantly with publishers with a high volume of net traffic wanting to maximise their ad revenue.

CPC ad networks also are terribly appealing to advertisers, UN agency ar able to leverage these ad networks to line a hard and fast take into account their ad campaigns and tweak them on the means as necessary.

CPC campaigns also are familiar for his or her ability to deliver fast results for everybody concerned.

This article appearance at the ins and outs of CPC and PPC ads and covers a spread of CPC ad platforms obtainable so publishers will decide the most effective PPC ad network for them.

What is a CPC?

Cost per click (CPC) could be a digital advertising model. The CPC model involves advertisers paying a publisher for each instance their ad is clicked within the publisher’s inventory—i.e., their app or web site. the {number} paid per click is set via the subsequent formula: Divide the whole value of the clicks by the whole number of clicks.

Best CPC Ad Networks for Publishers in 2022

As no 2 advertising networks ar a similar, publishers ought to rigorously contemplate many factors before deciding wherever to take a position their advertising bucks. 

Here ar some things to assume about:

• The ad platform user base
• The ad network’s volume for ad serving
• Creative and technical choices
• Advertiser budget
• Here are a number of the most effective CPC ad networks in 2021.

AdCash

Known for its ability to serve ads that focus on customers via their interests, AdCash is associate advertising network that delivers ads to over two hundred million distinctive users each day through 10,000+ active campaigns.

In-house technology permits publishers to filter invalid traffic and forecast the inventory performance of assorted ad formats, as well as pop-ups, opening ads, and native ads.

They offer publishers quick coverage, anti-ad-block technology, and a high fill rate. 

The ad exchange offers an easy interface; publishers will sign on, set their ad tags, and start serving ads shortly.

Payment is made to publishers via their alternative of bank transfer, PayPal, Bitcoin, Payoneer, Skrill, or net cash, with a minimum payout threshold of just $25.

Advertiser

Perfect for small-to medium-sized publisher sites, Bidvertiser offers a fast and simple sign-up method while not a minimum traffic demand. However, there are some specific conditions for linguistic communication, like not operating with adult content sites or commercialism embezzled merchandise.

 moreover, a publisher's web site should not be underneath construction or contain an excessive amount of advertising to start with. 

They pride themselves on their traffic segmentation and targeting choices, creating it simple for advertisers to optimize their ads supported the business enterprise niche.

The sign-up method is fast and simple, with no minimum traffic or language requirements. 

Installation of ads is simple, with straightforward|an easy|a straightforward} hypertext mark-up language code placed on the publisher’s website; dynamic  the looks of ads is additionally a comparatively simple method.

While Bidvertiser offers a lower cost-per-click than another advertising networks, they conjointly offer a payout for conversions also as clicks.

Some drawbacks of this platform embody restricted targeting choices, significantly if the location sits during a niche content space, and fewer elaborate reportage and metrics than alternative top-tier ad networks. 

ClickAdilla

A self-serve ad network for publishers, ClickAdilla supports varied ad formats like PopUnder, banner, pre-roll, web-push, and native. The ClickAdilla SSP permits publishers to attach with a spread of demand partners and choose time period bidding via varied service suppliers.

ClickAdilla offers versatile payment terms via PayPal, Paxum, Bitcoin, Web Money, or ePayment.

Facebook Audience Network

The top ad network for social media platforms, Facebook Audience Network (FAN), was first developed to serve ads to Facebook users. 

FAN permits page house owners to make a spread of ad formats, as well as Facebook ad offers, mobile ads, and text ads. 

With 1.62 billion users each day, Facebook ads are a particularly standard possibility for SMEs, particularly once it involves mobile marketing. 

There ar many ways in which publishers will assemble Facebook’s CPC model; but, the foremost standard means is via value per thousand impressions (CPM).

Google AdSense

Even within the face of accelerating competition, Google AdSense remains the leader of the ad network pack once it involves digital ad pay. it's maybe the only and only PPC ad network within the digital ecosphere. In fact, Google encompasses a extraordinary seventy eight market share of the worldwide PPC ad market. By providing access to virtually numerous advertisers through the Google Show Network, Google Ads offer the flexibility to deliver quality, relevant ads with high click-through rates.

Google Ads permit publishers to settle on the categories of ads that seem on their sites, exploitation demographic targeting to serve ads that suit the interests of the page's users. Advertisers then participate in time period bidding auctions, with the highest-paying, most relevant ad showing within the obtainable ad area.

While there's little question Google Ads is one of the most effective PPC ad networks available, not everyone seems to be eligible to attach to the Google Ads network. 

Publishers ought to be approved before they will be part of the network, which implies yielding with a spread of policies and necessities. These embody however don't seem to be restricted to the kind of content, ad placement and ad quality, and the way the location garners clicks and impressions, amongst others.

Many former Google AdSense members have reportable being below the belt suspended thanks to what Google deemed to be click fraud. sadly, once this happens, there's very little recourse. So, whereas Google Ads is without doubt one in every of the most effective ad networks for a PPC ad blitz, there's undoubtedly area for publishers to profit from alternative ad networks. 

Infolinks

Infolinks could be a international ad network that works with over one hundred,000 publishers worldwide. This content-style ad platform prides itself on ad layout optimisation that avoids banner blindness; their ads ar designed to mix seamlessly into the encircling online page. 

For many reasons, Infolinks is a wonderful alternative of ad network for publishers. 

Firstly, Infolinks is totally AdSense compatible, and publishers have the choice to combine with alternative ad networks if they therefore select. 

Secondly, Infolinks’ discourse targeting uses web site niches to seek out advertisers, bypassing the necessity for publishers to use third-party knowledge. this can be significantly helpful in light-weight of the very fact that third-party cookies are phased out by 2023. 

Infolinks conjointly offers a fast sign-up method, with a typical 48-hour work time. there's conjointly no minimum traffic demand, creating this an excellent CPC ad network for tiny publishers and diary house owners UN agency ar simply beginning out. 

InMobi

The largest freelance mobile advertising network, InMobi, focuses on mobile ads for mobile apps and mobile sites on mechanical man and iOS.

Working with publishers across the united kingdom, Europe, the US, African nation, and India, InMobi offers advertisers the flexibility to succeed in one.5 billion mobile users globally. 

InMobi offers CPC campaigns during a style of ad formats, as well as banner ads, video ads, native ads, opening ads, and in-game ads.

LinkedIn Ads

The leading social media platform for professionals, LinkedIn is one in every of the highest PPC ad networks for advertisers wanting to succeed in C-suite executives and business decision-makers.

With 575 million registered users worldwide and 260 million of these active every month, LinkedIn ads ar a wonderful alternative for those running B2B ad campaigns. 

They offer a spread of ad formats, as well as sponsored posts (the bread and butter of social media advertising platforms), in conjunction with in-mail, text ads, and dynamic ads. 

Microsoft Advertising 

Formerly called Bing Ads, Microsoft Ads is one in every of the most effective PPC ad networks, with 12.2 billion computer searches monthly.

While Bing Ads don't have as broad a reach because the Google show Network, they still have a 3rd of the market share. analysis shows that their audience ar educated, high-earners, creating them a lot of doubtless to show their clicks into conversions. 

In light-weight of this, they provide demographic targeting, as well as LinkedIn profile targeting. 

According to Microsoft:

Outside of LinkedIn itself, Microsoft Advertising is that the solely digital advertising platform to supply LinkedIn Profile Targeting.

Microsoft Ads conjointly offers search ad results on search engines like Yahoo!, AOL, and MSN.

The CPC on this ad network is around $2.20, slightly cheaper than Google Ads. However, or so twenty p.c of those are shown to be ad fraud, that are some things for publishers and advertisers to deem. 

Revcontent

A native ad platform, or content discovery platform, Revcontent is understood for the superb CPC and PPC deals it offers to publishers UN agency need to serve native content ads. 

Native ads ar paid ads that match the shape, function, and feel of the content on that they seem. within the case of native advertising, the medium very is that the message.

Native advertising is evidenced to possess high engagement and low intrusion, and, once paired with interest-based targeting, has been shown to considerably increase CTR for advertisers. 

Revcontent pairs advertisers with premium publishers UN agency have a minimum of fifty,000 guests per month. they provide a time period dashboard therefore publishers will track their ad performance because it happens.

Payment is created each thirty calendar days via PayPal. 

Twitter Ads

Still one in every of the foremost standard social media platforms within the ecosphere to this point, Twitter and its CPC ad network, Twitter Ads, ar a good advertising platform for brands wanting to realize traction within the social arena. 

A very respectable 1-3% click-through rate (CTR), paired with a trending hashtag, will make extremely fortunate ad campaigns. whereas Twitter might not have the reach of Facebook Ads, it will have a rather younger demographic, creating Twitter Ads an honest alternative for brands with a audience within the 18-35 bracket. 

They offer a spread of ad formats, as well as native posts, sponsored hashtags, promoted accounts, and Twitter moments. 

Zoomd

Designed to assist advertisers and publishers meet their KPIs exploitation their proprietary performance-based platform, Zoomd unifies 600 media sources, as well as Google, TikTok, and Samsung.

Integrating of these third-party measure tools saves time and is cost-efficient for any ad Ops team wanting to contour their processes.

One of the foremost standard CPC ad networks, Zoomd conjointly offers CPI, CPO, CPE, and controller business models in conjunction with in-built fraud detection for intercalary security. They serve advertisements of high ad quality during a vary of ad formats, as well as banners, in-app, opening, native, offer wall, popunder, rich media, text, and video ads.

For publishers trying to find the most effective PPC ad networks, there are, as always, many factors to contemplate. At Publift, we tend to work with {a vary|a variety|a spread} of ad exchanges and ad platforms to deliver programmatic advertising solutions to purchasers during a range of verticals. 

To learn a lot of concerning however Publift will elevate your ad game, contact our friendly team nowadays.